Job Description

About Us:

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world.
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Purpose of the Job – Overview

Job Title: Digital Marketer / SEO Specialist

Type: Onsite (Johar Town- LHR)

Timings:

• Monday – Friday: 7:30 am to 5:00 pm BST

• Onsite

Job Responsibilities

Keyword & Audience Research

• Perform detailed keyword research and categorization.

• Conduct audience and search term research, content audits, and competitor analysis.

• Implement GEO optimization strategies for local and international SEO targeting.

SEO Strategy & Planning

• Support in developing strategic plans, roadmaps, and client goals alongside SEO Strategy Managers.

• Deliver SEO campaign work as assigned and assist with day-to-day client account management.

Technical SEO & Analysis

• Run website crawls, analyze results, and produce detailed technical audits.

• Identify and recommend on-page optimizations.

• Support with in-depth competitor analysis, focusing on technical elements and SERP landscape.

Tools & Data Analysis

• Gain proficiency in core SEO tools (Ahrefs, SEMrush, GA4, Google Search Console, etc.).

• Analyze sites and data sources to identify issues and opportunities for improvement.

• Collect data for backlink audits, Digital PR campaigns, and other purposes.

Reporting & Insights

• Assist with reporting and insight generation (BAU, QBRs, new business).

• Carry out accurate reporting, analysis, and research for existing projects.

Collaboration & Communication

• Build strong working relationships across internal teams (Technical, Content, Digital PR).

• Present work and results to internal teams and clients when required.

Innovation & AI Integration

• Champion AI Search strategy and LLM readiness by optimizing products for discoverability and managing AI crawler accessibility.

• Integrate AI tools and AIO (AI Optimization) techniques to automate BAU SEO activities, improving efficiency and scalability.

Performance & Leadership

• Manage SEO technology platforms and vendor relationships.

• Measure and analyze technical performance, providing strategic recommendations.

• Lead, train, and develop direct reports, supporting growth and succession planning.

Professional Development

• Stay updated on SEO trends, algorithm updates, AI-driven search, and industry innovations.

Core Attributes

• Proactive: Take initiative, research, and propose solutions.

• Collaborative: Work effectively with cross-functional teams.

• Customer-Obsessed: Prioritize client success.

• Curious & Analytical: Passionate about SEO trends and emerging technologies.
  

Essential Skills and Experience:

• You have substantial experience in technical SEO roles, and possess in-depth knowledge of SEO best practices for news publishers and large websites.

• Hands-on experience with log file analysis, crawling and indexation diagnostics, core web vitals and rendering solutions.

• Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous.

• Passionate about ‘GEO' and competent in using AI tools to automate tasks, synthesize research and generate solutions

• Proficiency in Google Analytics, Google Search Console, and Excel is a must.

• Familiar with SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Lumar or similar).

• Staying up-to-date with the latest SEO trends and webmaster updates is crucial.

• Ability to multi-task and priorities in a fast-moving environment

• Initiative and self-motivated

• Excellent attention to detail

Benefits:
Hybrid working: 3 days on-site, 2 days remote

Generous annual leave and professional development support.