Job Description

Position
: Digital Marketer

Location
: Mombasa

Employment Type
: Full-Time

Reports To
: Head of Marketing

Role Overview
Our client in the hospitality and recreation industry is seeking a creative, analytical, and results-driven Digital Marketer to join our growing team. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns across various channels. This role requires strong expertise in content creation, social media management, TikTok marketing, email marketing, and digital analytics to enhance brand visibility, drive engagement, and support overall business growth.

Key Responsibilities
Content Creation
• Collaborate with the creative team to produce visually appealing and engaging digital content.
• Ensure brand consistency and alignment across all digital platforms.

Social Media Management
• Manage and curate content for Facebook, Instagram, Twitter (X), LinkedIn, and other platforms.
• Develop and implement social media campaigns that boost brand awareness and customer engagement.
• Track, analyze, and report on social media performance metrics, providing actionable insights.

TikTok Marketing
• Create, plan, and execute engaging TikTok marketing strategies.
• Produce compelling, trend-driven, and shareable TikTok content.
• Stay ahead of emerging TikTok trends to strengthen audience connection and brand presence.

Email Marketing
• Design and execute targeted email marketing campaigns.
• Build and maintain a high-quality email subscriber database.
• Draft engaging newsletters, promotions, and event updates.
• Use analytics to monitor campaign performance and implement optimizations.

Analytics & Reporting
• Monitor and analyze key performance indicators (KPIs) across all digital channels.
• Prepare regular reports with insights and recommendations to improve ROI.
• Leverage data to guide strategic decisions and campaign adjustments.

Requirements

Qualifications & Skills
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of experience in digital marketing or a similar role.
• Strong understanding of social media platforms, especially TikTok, Facebook, Instagram, and X (formerly
Twitter).
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue).
• Knowledge of SEO, SEM, and web analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Excellent writing, editing, and visual content creation skills.
• Strong analytical mindset with ability to interpret data into actionable insights.
• Ability to work independently, manage multiple projects, and meet deadlines.

What We Offer
• Competitive salary and benefits package.
• Opportunity to work in a dynamic and innovative environment.
• Career growth and professional development opportunities.
• Creative freedom to test and implement new ideas.

How to Apply:
Interested candidates are encouraged to send their CV, portfolio, and a brief cover letter to
cvs@bridgetalentgroup.com
with the
subject line “Digital Marketer-Tourism & Hospitality” or you can apply directly through the comp
any website.

About Bridge Talent Management

Bridge Talent Management (BTM) is an advanced tech powered Employee Outsourcing Company that leverages the right tools to source and bring the right workforce to support your business operations. We take away all employee related risks while allowing you the ability to focus on your core business and scale.

We take control of the hectic HR & Finance functions in your organization. We have established structures that support your;

- Hiring needs

- Contracting

- Onboarding

- Employee relations & management

- Policy adherence and labor laws

- Payroll Management

- Disciplinary & conflict management

Industry

Unknown

Company Size

51-200 employees

Headquarters

Nairobi, KE

Year Founded

2021

Website

bridgetalentgroup.com

Social Media

Digital Marketer- Mombasa

Job Description

Requirements

About Bridge Talent Management