Job Overview

Role Overview

We are looking for a highly skilled Digital Marketing Executive with a strong background in journalism or media studies. The ideal candidate will be responsible for creating high-quality video and graphic content, developing marketing campaigns, and ensuring the client maintains a strong digital footprint. This role requires a combination of creativity, analytics, and hands-on marketing execution.

Key Responsibilities

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  Content Creation & Editing:

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    Develop high-quality video content that captures the excitement and energy of the park.

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    Design visually appealing graphics for social media and other marketing channels using tools like Canva and Adobe Suite.

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    Edit content to ensure it aligns with the brand’s identity and resonates with target audiences.

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  Campaign Strategy & Execution:

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    Plan, ideate, and execute digital campaigns tailored to different platforms (Instagram, TikTok, YouTube, etc.).

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    Monitor trends in the entertainment and theme park industry to inform content strategy.

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    Collaborate with the marketing team to implement CRM-driven campaigns and promotions.

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  Analytics & Reporting:

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    Track, analyze, and report on campaign performance using Google Analytics, Meta Business Suite, and other relevant tools.

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    Measure success based on engagement, reach, conversions, and audience growth.

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    Recommend improvements and optimize campaigns based on data insights.

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  Influencer & Community Engagement:

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    Identify, reach out, and collaborate with relevant influencers and brand ambassadors.

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    Engage with online communities and encourage user-generated content.

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    Represent Wild Waters in- person at promotional events or street activations when needed.

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  Cross-Functional Collaboration:

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    Work closely with marketing, operations, and customer experience teams to align campaigns with business objectives.

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    Maintain consistent communication with external agencies and internal stakeholders.

Requirements

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  Bachelor’s degree in Journalism, Mass Communication, or Media (mandatory).

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  Minimum 2-3 years of proven hands-on experience in digital marketing, content creation, or social media management.

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  Proficient in Canva, Adobe Photoshop, Illustrator, CapCut, or other relevant tools.

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  Experience in video content creation, editing, and storytelling.

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  Familiarity with social media analytics and digital marketing KPIs.

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  Understanding of CRM tools (Zoho, Mailchimp, etc.) and influencer marketing strategies.

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  Strong organizational, communication, and interpersonal skills.

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  Creative, outgoing, and comfortable engaging with audiences both online and offline.

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  Industry experience: Prior experience in entertainment, leisure, tourism, or hospitality brands is highly desirable

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  Portfolio of past work demonstrating content creation, campaigns, graphics, and video projects.

Desired Attributes

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  Highly adaptable and able to manage multiple campaigns simultaneously.

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  Strong sense of visual aesthetics and brand storytelling.

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  Results-driven with a focus on engagement, reach, and conversion.

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  Willingness to relocate to or work in Mombasa long-term ,the role is on-site.

Benefits