Glen Park Senior Living

Digital Marketer

Glen Park Senior Living  •  $22 - $27/hr  •  Glendale, AZ (Remote)  •  10 minutes ago
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Job Description


We are seeking a creative, motivated, and community-focused Part-Time Digital Marketing Specialist to help promote our assisted living communities, strengthen our online presence, and increase awareness among perspective residents, families, referral partners and the local community. The ideal candidate is passionate about storytelling, social media, and senior living and can turn everyday moments within our community into engaging content that showcases the exceptional care, services, and lifestyle we provide.
Responsibilities:
Website Management and SEO
  1. Optimize website for SEO to improve search engine rankings.
  2. Update content with relevant keywords and ensure website is mobile-friendly.
  3. Manage and optimize Google Business Profiles for each community.
  4. Monitor website traffic and conversion rate using Google Analytics.
  5. Manage Digital Signages for each facility.
Social Media Marketing
  1. Develop and execute data-driven digital marketing strategies leveraging AI-powered tools to increase campaign efficacy, improve audience targeting, and drive measurable ROI across SEO, SEM, social media and email/SMS channels.
  2. Develop, execute and update marketing campaigns across social media, email and paid ads.
  3. Create and schedule engaging posts about resident life, events and facility updates.
  4. Track social media engagement and adjust strategy accordingly.
  5. Design event flyers with RSVP QR codes and newspaper ads for local publications.
Email and Content Creating
  1. Send regular newsletters, event invitations, and follow u to prospects and families.
  2. Write information and personalized blog posts based on audience interests.
  3. Track email open rates, click-through rates and conversions.
  4. Publish success stories and testimonials from residents and families.
Reputation Management and Reviews
  1. Monitor online reviews on Google, Yelp and Facebook.
  2. Encourage happy residents and families to leave positive reviews
  3. Address negative reviews professionally and improve brand reputation.
Lead Generation, analytics and Reporting
  1. Track leads and inquiries in HubSpot.
  2. Work closely with the sales team to improve conversion rates.
  3. Analyze digital marketing metrics (traffic, leads, engagement, conversions).
  4. Provide weekly and monthly reports on marketing performances
Qualifications:
  1. Proven experience in digital and print advertising, with strong skills in Heygen Adobe Creative Suite, especially photoshop.
  2. Experience in managing digital marketing and SEO campaigns, social media platforms, and traditional advertising channels.
  3. Sample of your work/portfolio will be requested.
  4. Excellent organizational and communication skills, capable of managing low-volume sales and customer service calls.
  5. Knowledge of web management tools like WIX and proficiency in AI driven content creation and customer service calls.
  6. Prior remote work experience with demonstrated ability to meet deadlines.
Schedule:
On Site Monday and Tuesday, along with one additional day of each week

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Glen Park Senior Living

About Glen Park Senior Living

Glen Park Senior Living, we proudly uphold a legacy of unwavering dedication to service, guided by Mr. Tillman Pink Jr., a distinguished Senior Medical Specialist of the U.S. Army. Mr. Pink's remarkable journey includes completing Reserve Duty at USC Medical Center, earning an AA Degree from Los Angeles City College, a BS Degree from California State University, Los Angeles, an MBA degree from the University of Southern California, and two years of law school at Cleveland State University.

Established in 1990, Glen Park Senior Living thrives on the principles of superior care, excellence, and respect for life. Our commitment to exceptional care is profoundly personal. Mr. Pink's experiences in caring for his family instilled in us a deep empathy for those needing extraordinary support, fueling our compassionate approach to caregiving.

Glen Park Senior Living is not merely a business; it is a family mission. Alongside Mr. Pink, his wife, Mrs. Miriam Pink, contributes 40 years of healthcare industry expertise, ensuring unparalleled service. Their daughter, COO Marina Pink, represents the next generation dedicated to stability in the ever-changing healthcare landscape.

The Pink family's commitment to community service led to the establishment of the Glen Park Foundation, designed to inspire the children of our staff members, helping them transform their dreams into reality. This initiative reflects our dedication to the community and the people we serve daily.

Our services encompass Assisted Living, Memory Care, Respite Care, Day Care, and Hospice Care.

Glen Park Senior Living operates seven state-of-the-art facilities in the following cities:

Glendale, CA: 1220 Mariposa St., 1250 Boynton Street

Monrovia, CA: 110 N. Mountain Ave.

Long Beach, CA: 1046 E. 4th St.

Valley Village, CA: 5527 Laurel Canyon Blvd.

Ojai, CA: 225 N. Lomita Ave.

Glendora, CA: 452 Sellers St.

It’s a history of service that you can rely on because what matters to you matters at Glen Park.

Industry
Healthcare & Social Services
Company Size
11-50 employees
Headquarters
Glendale, California
Year Founded
1990
Website
glenparkseniorliving.com
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