Job Description

About the Role

We're seeking a highly skilled and data-driven Manager Digital Marketing (SaaS) to lead our demand generation and digital marketing efforts have a strong focus on AI-driven marketing strategies, automation. You will be responsible for driving pipeline growth, executing high-impact campaigns, and optimizing marketing performance across all digital channels.

You'll lead a talented cross-functional marketing team including content, design, paid media, SEO, video, and development deliver measurable results and accelerate revenue growth. This is not a maintenance role; it's an opportunity to build and scale a revenue-generating digital marketing engine for a high-growth SaaS environment.

Key Responsibilities

Campaign & Pipeline Growth

• Develop and execute integrated digital marketing strategies (ABM, inbound, paid) targeting logistics, transport tech, and SaaS sectors.
• Build campaign frameworks aligning persona pain points, outcomes, features, and CTAs
• Optimize channel mix across LinkedIn, Google Ads, SEO, email automation, and webinars to maximize ROI.

Team Leadership & Management

• Lead a team of marketing professionals (writers, designers, SEO, paid media, dev, and video).
• Set campaign priorities, assign ownership, and ensure timely, high-quality execution.
• Mentor and guide the team to balance creativity with data-driven decision-making.

Sales Enablement & Alignment

• Partner closely with the Sales team to provide battlecards, case studies, and objection-handling materials.
• Ensure continuous feedback from sales is incorporated into campaign targeting and messaging.
• Track SQL quality and conversion rates to enhance lead nurturing and close cycles.

Marketing Operations & Analytics

• Own HubSpot/Active Campaign automation workflows, lead segmentation, and nurture sequences.
• Monitor KPIs (CPL, ROAS, CTR, MQL/SQL volume) weekly with clear Fix / Scale / Kill performance actions.
• Present regular performance reports and recommend budget or strategy adjustments.

Brand & Content Strategy

• Oversee creation of thought leadership assets, blogs, whitepapers, webinars, case studies, and testimonials.
• Ensure consistent brand messaging across all digital platforms and sales materials.
• Develop late-stage proof content such as ROI calculators, case studies, and client testimonials.

Continuous Improvement

• Identify operational gaps and implement process improvements for efficiency and scalability.
• Set clear expectations with team members, hold them accountable to KPIs, and foster continuous learning.
• Stay updated with SaaS marketing trends, tools, and emerging technologies.

Requirements

• 8+ years of experience in B2B SaaS or logistics/transport tech digital marketing
• A strong focus on AI-driven marketing strategies, automation and data-led decision making
• Proven ability to scale qualified lead pipelines in high-growth SaaS environments.
• Deep understanding of demand generation, ABM, and lifecycle marketing
• Strong project management and multitasking skills, detail-oriented with flawless execution.
• Expertise in HubSpot, Google Analytics, LinkedIn Ads, and SEO tools
• Experience managing cross-functional teams or external marketing agencies.
• An analytical mindset, confident in making data-driven scale/kill decisions.
• Must be comfortable working in US business hours
  

Location: DHA Phase 6, Lahore

Job Type: Full-time Onsite
Working Hours: 9:00 PM - 6:00 PM

About Us

TEKHQS is a global technology solutions provider headquartered in Lake Forest, California, with an offshore team of 300+ experts based in Pakistan
We specialize in Web 2.0 (Web & Mobile App Development), Web 3.0 (Blockchain & Crypto Platforms), AI/ML Solutions, and ERP services as a certified partner of SAP S/4HANA, Oracle NetSuite, and Microsoft Dynamics 365 Business Central
Our expertise spans implementation, customization, integration, support, IT staff augmentation, and certified ERP consultancy