Job Description

Digital Marketing Specialist

Your Role

As a Digital Marketing Specialist reporting to our VP of Marketing Mia, you will take full ownership of executing high-impact paid and organic campaigns across LinkedIn, Google, and Meta.

This is a hands-on, execution-focused role where you will be responsible for building, launching, and optimising campaigns that directly drive pipeline. You’ll work closely with Product Marketing and Regional Marketing teams to translate ICPs and personas into high-performing campaigns.

You’ll play a critical role in bringing paid media in-house, replacing external agency support, and helping us scale efficiently.

This role is ideal for a hungry, modern marketer who thrives on execution, experimentation, and continuous learning — not just strategy.

Why emnify

• Work alongside experienced marketing leaders and high-performing teams across regions
• Gain exposure to a complex and fast-growing industry (IoT) that will तेजी accelerate your learning curve
• Have real ownership and visibility — your work directly impacts pipeline and revenue
• Be part of a collaborative culture where even junior team members have a voice
• Opportunity to experiment with the latest tools, AI capabilities, and growth tactics

Your Goals

• Build, launch, and optimise paid campaigns across LinkedIn, Google Ads, and Meta
• Generate high-quality MQLs and SQLs from target ICP accounts
• Continuously improve campaign performance through testing, optimisation, and experimentation
• Contribute to bringing paid media fully in-house and improving efficiency

Your Impact

• Execute and optimise multi-channel demand generation campaigns
• Own campaign performance from click to conversion (MQL → SQL)
• Collaborate with Product Marketing and Regional teams to refine targeting and messaging
• Provide feedback on ad creatives, landing pages, and conversion flows
• Experiment with new tools, AI capabilities, and growth tactics to improve performance
• Contribute to integrated campaigns across digital, events, and ABX initiatives

What We Expect

• Experience in digital marketing, performance marketing, or demand generation roles
• Hands-on experience with:
• LinkedIn Campaign Manager
• Google Ads
• Paid social (Meta)
• Strong execution mindset — you enjoy building and optimising campaigns, not just planning them
• Curiosity and passion for modern marketing tools, including AI-driven optimisation
• Ability to analyse performance and continuously improve results
• Bonus:
• Experience with HubSpot or similar CRM/marketing tools
• Basic design skills (e.g. Canva)
• Exposure to B2B marketing or growth marketing

What Great Looks Like

• You think beyond channels and understand how digital fits into broader campaigns
• You actively experiment with new tools, formats, and approaches
• You can write or improve ad copy and contribute to creative direction
• You take ownership of results — not just activity

Why This Might Not Be a Fit

• You prefer strategy over execution
• You want to “own marketing” rather than focus on hands-on delivery

Location: We would prefer someone to be based in Berlin, however we would potentially consider someone who is based remotely outside of the capital in Germany.