Location: Stockholm
Reports to: Head of Marketing, CEO
Sweed is a Swedish prestige beauty brand redefining effortless beauty through innovative, clean and vegan products inspired by the Scandinavian approach to beauty. With a fast-growing global presence across retail, e-commerce, and social platforms, we're on a mission to build one of the world's leading beauty brands.
We are looking for a commercially minded and creatively driven Digital Marketing Manager to lead our digital growth efforts across all channels. This is a hybrid role for someone who thrives at the intersection of brand, content, performance, and commerce.
The ideal candidate has a deep understanding of the beauty industry and consumer behavior, can translate data into actionable insights, and knows how to create compelling digital experiences that drive both brand awareness and revenue. They are equally comfortable reviewing and creating creative concepts, analyzing campaign performance, and making strategic business decisions.
This role will oversee digital marketing strategy, content execution, paid media performance, and creative asset development while ensuring all activities support the brand's commercial objectives.
Digital Strategy & Growth
Own and execute Sweed's digital growth strategy across all channels.
Drive customer acquisition, retention, and revenue through data-driven marketing.
Optimize key business metrics, budgets, and commercial performance.
Performance Marketing
Lead paid media strategy and performance across key digital channels.
Drive campaign optimization, creative A/B testing, audience growth, and reporting.
Content & Creative
Create and execute content with excellent skills in copy, photo and video to oversee creatives across paid, owned, and earned channels.
Ensure all content supports both brand building and commercial objectives.
Consumer Insights & Analytics
Translate consumer, market, and performance insights into growth opportunities.
Present strategic recommendations and foster a data-driven marketing culture.
Team Leadership
Oversee the content team while driving cross-functional collaboration.
Build scalable processes and ensure high-quality execution across the creative function.
5+ years of experience in digital, growth, or performance marketing.
Proven experience in the beauty, skincare, cosmetics, fashion, or lifestyle industry.
Experience leading creative/content and performance marketing.
Strong understanding of e-commerce and direct-to-consumer business.
Commercially minded with strong analytical skills and experience managing budgets and performance.
Strong creative judgment with a deep understanding of social-first marketing and consumer behavior.
Experience leading cross-functional teams and managing stakeholders.
Strategic, hands-on, entrepreneurial, and an excellent communicator.
Fluency in English
A high-ownership role where your decisions directly shape Sweed's marketing results
Direct line and close collaboration with the management team
Real influence over commercial structure, partner strategy and ways of working
You won't just execute a playbook, you'll help write it
A culture that values curiosity, entrepreneurial drive and long-term thinking over noise and activity
We're building something – and we want people who want to be part of that story
We are here to create the next generation of iconic beauty products.
Sweed Beauty was founded in Sweden 2015 on the idea to offer the best false lashes in the world and that beauty should complement and embrace your own individual beauty.
Developed through makeup artist Gabriella Elio’s unique perspective, these are the products she felt were missing from her makeup bag. After spending years of evaluating innovation, performance, and (of course) covetability, she created timeless classics — products that will forever have a place in your bags. Cleanly formulated and always high-performing.
