Job Description

The Digital Experiences and Project Manager, China is responsible for managing digital experiences and content operations across the China Digital Ecosystem and social media channels, while supporting the execution, optimization, and measurement of digital marketing activities in China. This role will work closely with marketing, content, and technology teams to deliver engaging, user-centric digital experiences and provide project management support that help strengthen digital execution, customer engagement, and operational efficiency in the local market.

This role sits in the China Marketing team and works closely with the Global Marketing team, Digital & Integrated Marketing team, IT and other internal stakeholders to support local marketing priorities and business goals. The position will be based in Beijing, supported by the Marketing Director, China.

ESSENTIAL FUNCTIONS

• Develop, update, and refine content across the local social media channels and digital platforms in alignment with brand, style, and operational guidelines.
• Oversee day-to-day operational workflows across the China Digital Ecosystem and relevant social media channels, ensuring accuracy, consistency, timeliness, and quality control.
• Support the ongoing operation and optimization of local digital channels and tools, including regular content review, account governance, and maintenance of local digital accounts where applicable.
• Coordinate and support digital marketing activities in China, including webinars, conference livestreaming, and other digital initiatives delivered through local channels and digital infrastructure.
• Provide project management support for digital marketing activities and projects, including management of timelines, deliverables, budgets, agency/vendor coordination, and cross-functional communication.
• Monitor and analyze the performance of digital content, channels, and experiences to generate actionable insights to improve digital experience, campaign effectiveness, audience engagement, and resource allocation.
• Support data integration and reporting by connecting local campaign performance and user behavior with available customer and conversion data across relevant systems, in partnership with IT and other teams where needed.
• Identify opportunities to improve digital experience, increase engagement, drive conversions, and strengthen execution efficiency across local marketing activities.
• Stay up-to-date with the latest digital trends, technologies, and best practices in the industry.

QUALIFICATIONS

• Bachelor's degree in a relevant field (e.g., digital media, marketing, information technology)
• 3-5 years of experience in digital operations, digital project management, website and/or content management, digital marketing, or related areas
• Strong understanding of user-centered design principles and best practices for web, mobile, and other digital experiences
• Experience in managing digital content and channel operations across social media and other digital platforms
• Experience in supporting digital projects, webinars, livestreaming, campaign execution, or multi-stakeholder digital initiatives
• Experience in project management, with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery
• Familiarity with web development technologies (e.g., HTML, CSS, JavaScript) and content management systems (e.g. Acquia, Sitecore, etc.) is preferred.
• Experience in Google Analytics, Adobe Analytics, Conversion Tracking is preferred.
• Experience in a multinational environment preferred
• Experience in Marketo, Salesforce and Sitecore systems preferred
• Previous experience in marketing and events promotion required
• Ability to manage multiple, high priority tasks and adjust to shifting priorities while meeting deadlines
• Excellent communication skills including written, verbal, listening, and presentation
• Proficiency in standard office software such as Microsoft Word, PowerPoint, Excel, Outlook required. Ability to use other applications such as InDesign, Photoshop or other publishing tools
• Flexibility in competently juggling competing priorities and changing expectations
• Strong attention to detail, with the ability to work independently and as part of a dynamic team
• Positive attitude with strong business ethics and willingness to learn

TRAVEL REQUIREMENTS

• Travel will be approximately 10% percent of the time

We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits

About CFA Institute

CFA Institute is the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we promote professional growth, uphold ethical standards, and help advance better financial markets. Join a global organization committed to putting investors first.

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Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to TAHelpdesk@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.