The Digital Engagement Solutions Coordinator is responsible for developing and executing end-to-end sales, marketing and member engagement digital campaigns, coordinating and supporting campaign implementation, including emails, cloud pages, and marketing content. The incumbent will create, edit, and manage subscriber data, assist in segmentation with the Salesforce Marketing Cloud Support team, test campaigns for proper function and rendering and own campaign performance reporting. The incumbent will work extensively in Salesforce Marketing Cloud and alongside the Salesforce Marketing Cloud Support team and stakeholders to optimize and deliver scalable, dynamic digital communication.
EDUCATION
Bachelor's degree in Marketing, Business, Communications, Computer Science or related field. In lieu of degree, five (5) years' relevant experience in one of these fields will be considered.
CERTIFICATION
Salesforce Marketing Cloud Email Specialist Certification must be obtained within one (1) year of hire date.
EXPERIENCE
Minimum three (3) years' experience in coordinating digital marketing campaigns.
Knowledge in SMS/MMS development and email HTML, CSS, AMPScript, and mobile-responsive coding.
Demonstrated understanding of email and text development best practices and industry standards.
Proficiency in Salesforce Marketing Cloud (or other marketing automation platforms), particularly Journey Builder, Mobile Studio and Automation Studio, and email development tools preferred.
Experience in technical audience segmentation, SQL derived query reporting, and A/B testing methodologies preferred.
ESSENTIAL SKILLS & ABILITIES
Ability to troubleshoot delivery issues and leverage advanced Salesforce Marketing Cloud capabilities.
General understanding of marketing communication consent management.
Understanding of evolving industry trends and compliance requirements.
Comprehensive understanding of privacy policies, anti-spam regulations, and email/SMS best practices.
Extensive understanding of email and text development best practices and industry standards.
• Agile Methodology
• Computer Work
• Consultative Approach
• Continued Learning
• Creativity
• Cross-Functional Communications
• Decision Making
• Media And Communications
• Multi-Channel Marketing Campaigns
• Organizing
• Performance Reports
• Process Orientation
• Project Management Software (PMS)
• Sales Software
• Troubleshooting
• Work Schedules
• Written Communication
• Assists with other division advertising, communications, consumer experience and public relations activities, as assigned.
• Coordinates digital communication tactics, including, email and text campaign mapping, deployment and reporting in Salesforce Marketing Cloud.
• Helps manage member communication and subscriber data.
• Monitors and analyzes Salesforce Marketing Cloud journeys and campaigns and adjusts tactics as needed.
• Stays informed on email, text and Salesforce Marketing Cloud trends and continually implements best practices accordingly.
Salesforce Certified Marketing Cloud Email Specialist - SalesforceSalesforce
This position is identified as level three (3). This position must ensure the security and confidentiality of records and information to prevent substantial harm, embarrassment, inconvenience, or unfairness to any individual on whom information is maintained. The integrity of information must be maintained as outlined in the company Administrative Manual.
Segregation of duties will be used to ensure that errors or irregularities are prevented or detected on a timely basis by employees in the normal course of business. This position must adhere to the segregation of duties guidelines in the Administrative Manual.
Regular
ADA Requirements
1.1 General Office Worker, Sedentary, Campus Travel - Someone who normally works in an office setting or remotely and routinely travels for work within walking distance of location of primary work assignment.
Arkansas Blue Cross and Blue Shield provides reliable insurance plans to Arkansans while being a valuable community partner. We live here, work here and raise our families here – we are dedicated to Arkansas and to you.
We work hard to improve the health, financial security and peace of mind to the members and communities we serve.
Arkansas Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association.
