Job Description

We’re looking for an inspired and brand-aligned Digital & Ecommerce Trading Manager to drive day-to-day performance of by charlotte’s ecommerce business through effective digital trading, onsite optimisation, and agency management. You’ll play a key role in creating meaningful moments for our community, inspiring connection, uplifting others, and embodying the by charlotte spirit in everything you do.

KEY RESPONSIBILITIES

In this role you will execute our digital trading strategy, improve conversion and customer experience, and deliver commercial outcomes across the ecommerce channel, while supporting broader digital initiatives as the business continues to scale.

Key responsibilities include:

• Own day-to-day ecommerce trading against revenue, conversion, and customer experience targets, and execute the promotional/trading calendar with Merchandising and Marketing.
• Monitor key metrics (revenue, CVR, AOV, UPT, traffic, margin) and deliver weekly and monthly trading reports with insights and recommendations.
• Manage onsite merchandising, category optimisation, product launches, promotions, and content updates to maximise commercial performance.
• Partner with Merchandising on stock allocation and replenishment so best-sellers stay available and stockout losses are minimised.
• Drive continuous improvement to the onsite experience through optimisation of navigation, merchandising, search, and content.
• Identify opportunities to lift conversion, engagement, and basket size using analytics, customer insights, and performance data.
• Coordinate website testing and optimisation initiatives, measuring outcomes and recommending next steps.
• Track competitor activity, customer behaviour, and industry trends to spot growth opportunities.
• Support management of external digital agencies (paid media, SEO, affiliate, development), coordinating briefs and ensuring on-time, priority-aligned delivery.
• Support ongoing improvements across Shopify and the wider digital technology ecosystem, including strategic projects, platform enhancements, and international/Shopify Markets initiatives.
• Lead, coach, and develop a high-performing team, and build strong cross-functional relationships across Merchandise, Marketing, CRM, Customer Experience, and Retail.

ABOUT YOU

You'll shine in this role if you're commercially minded and customer-first, driven by delivering revenue growth and great customer outcomes. Hands-on and proactive by nature, you take ownership of execution without losing attention to detail, and you stay highly organised when juggling competing priorities in a fast-paced retail environment. You’re able to build collaborative and trusted relationships across internal teams and external agencies, and you let data and insight guide your decisions.

Above all, you're curious and solutions-focused, always looking for ways to improve processes, performance, and customer experience, with a high level of personal accountability and a commitment to delivering quality work.

The ideal candidate will also have:

• 5+ years' experience in ecommerce, digital trading, or online merchandising within a retail or consumer business.
• Demonstrated experience managing the day-to-day performance of an ecommerce website.
• A strong understanding of ecommerce trading metrics, including conversion rate, AOV, UPT, revenue, traffic, and customer behaviour.
• Hands-on experience with Shopify, Shopify Plus, or similar ecommerce platforms.
• Strong working knowledge of GA4, with the ability to interpret performance data and identify commercial opportunities.
• Experience managing external digital agencies and coordinating website enhancements.
• Excellent organisational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong commercial acumen and a customer-first mindset.
• Previous experience leading or mentoring team members.

PERKS AND BENEFITS

At by charlotte, we cherish our people and create an environment where growth, creativity, and joy flourish. You’ll enjoy:

• A hybrid work schedule – working four days in a gorgeous new and fully fitted-out office, and from home on Fridays.
• Generous discounts on our products and collections, so you can wear the pieces that inspire you.
• An extra day of leave for your birthday and a by charlotte gift card too.
• Access to an Employee Assistance Program including free wellbeing resources and discounted healthcare consultations.
• Unique events and shared moments throughout the year designed to deepen connection and celebrate our team.
• Being part of a passionate, fast-growing team where creativity thrives and every voice is valued.

ABOUT BY CHARLOTTE

For us, jewellery is a keepsake of life’s most precious experiences. It can mark love, courage, or living in the moment, connecting us to time, place, people, and memories. Each piece holds stories of life lived, relationships cherished, and bonds celebrated. Our jewellery reflects your journey, your intentions, and the moments that matter most. Thoughtfully designed by Charlotte, every piece is a symbol, a mantra, and a forever mark.

We are committed to providing equal opportunities and fostering a culture grounded in respect, inclusivity, and collaboration. Due to the high volume of applications, only shortlisted candidates will be contacted.