Digital Designer Media Campaigns & Ad Design
Metro Parent Magazine is seeking a Digital Designer with a strong understanding of digital marketing, advertising, and campaign execution to join their team. This role requires someone who can create engaging media kits, digital ads, newsletters, and campaign assets, while also understanding UTM codes, social media best practices, and digital performance tracking.
The ideal candidate will have experience in graphic design, digital advertising, e-editions, and email marketing, with a keen ability to create visually compelling content that drives engagement.
Key Responsibilities:
1. Digital Campaign & Ad Creation
· Design high-impact digital ads with strong Call-to-Actions (CTAs) for client campaigns.
· Develop media kits and sales collateral to support marketing and sales efforts.
· Create engaging visual content for social media, websites, and digital promotions.
· Work on e-blast designs for newsletters and promotional campaigns.
2. E-Edition & Newsletter Design
· Layout and design e-editions and digital publications.
· Format and insert display ads into e-edition layouts.
· Design newsletters and email marketing templates, ensuring alignment with branding and engagement best practices.
3. Branding & Marketing Support
· Assist in the development of branding materials and marketing collateral for various digital campaigns.
· Design and package sales sheets and promotional materials for new product rollouts.
4. Platform & Software Expertise
· Work within HubSpot for email and marketing automation.
· Apply knowledge of UTM tracking and analytics to ensure accurate reporting and optimization of digital campaigns.
· Utilize Adobe InDesign, Photoshop, Illustrator, and Canva for high-quality design production.
Software & Tools:
Candidates MUST have hands-on experience with the following:
· Adobe InDesign for e-editions, marketing collateral
· WordPress for website updates, content formatting
· HubSpot for email campaign design and scheduling
· Google Drive products Docs, Sheets, Slides, etc.
· Google Analytics basic understanding of performance tracking
· AI tools for content enhancement and automation
· Adobe Photoshop & Illustrator for ad design and social media graphics
Open Look has built the engine to drive your publishing and media processes to take your business to the next level. The senior management team at Open Look has over 40 combined years of experience in publishing-based settings and knows how to apply outsourcing to match your needs.
As a full-service publishing house, Open Look provides clients with the peace of mind of working with one provider capable of assisting with all functions of their business processes. Our team has the experience to assist clients in all areas of the publishing process, including marketing, publication design, website development and support, telemarketing and sales, printing, distribution, and more.
For more details, please visit our website - www.open-look.com
Our team provides the client with dependable resources, to maximize or improve current processes and efficiency.
Through our experienced ownership and staff based both in the US and overseas, Open Look has the formula to deliver high ROI to our clients.
