Job Description

Digital Designer

ROLE OVERVIEW

The Digital Designer sits at the front end of scale, shaping the creative assets that fuel our performance marketing, automated ad workflows, and social content. The role brings strong design judgement to layout, visual hierarchy, typography and composition, paired with hands-on experience creating and adapting content for social media. Working within structured design systems, the ideal candidate creates brand-consistent assets that scale across formats and campaign variants, responds to platform performance, and iterates creative work to drive stronger marketing outcomes across paid ad placements and social content alike.

KEY RESPONSIBILITIES

• Interpret campaign production briefs and execute digital creatives across approved template systems and format families
• Create native social content across channels (static posts, carousels, short-form video and story formats), built for each platform's format and pacing from the brief up, not adapted from campaign or ad assets
• Monitor content performance across social channels and iterate creative based on what's working, applying a test-and-learn approach to format, hook and pacing
• Interpret campaign production briefs and execute digital creatives across approved template systems and format families
• Populate dynamic creative templates with campaign content including copy, pricing, product imagery and CTA elements
• Generate digital ad variants across all required placements using the ad automation platform, understanding template logic and catching layout anomalies proactively
• Adapt and optimise assets for platform-specific specifications using Adobe Creative Suite
• Ensure layout accuracy, brand consistency, copy integrity and technical compliance across all outputs
• Export and package final deliverables across required formats including static and animated assets
• Maintain organised asset management, naming conventions, version control and production file structures
• Identify layout inconsistencies, formatting issues or outputs outside approved templates and escalate when necessary
• Support scalable production workflows and contribute to operational efficiency improvements
• Undertake other duties, responsibilities and projects as assigned by the supervisor or management, in line with evolving business and operational needs

Qualifications

• 2 to 4 years of experience in digital production, graphic design, advertising production, performance marketing creative, or social media content design
• Strong, digital-first portfolio demonstrating hands-on experience creating digital ads and social media content.
• Comfortable designing across multiple digital formats (display, social, e-DM) and adapting a single creative concept for different platforms and placements
• Experience working in fast-paced agency, in-house, or commercially driven production environments
• Experience producing creatives for sales campaigns, festive campaigns, product launches, promotional events, and always-on social content
• Strong understanding of layout, typography, composition and visual hierarchy
• Experience adapting digital creatives across multiple placements and format requirements, including native social formats such as Stories, Reels and feed posts
• Able to work accurately within established template systems and brand guidelines
• Strong attention to detail and self-review discipline before final submission
• Experience handling multiple deliverables and timelines within fast-moving production environments
• Able to work independently while maintaining consistency and production accuracy

REQUIREMENTS

• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
• Working knowledge of social platform specs and content conventions (aspect ratios, safe zones, caption and CTA placement) across Instagram, TikTok and Facebook
• Familiarity with ad automation and dynamic creative workflows is advantageous
• Basic motion or After Effects skills is advantageous, increasingly useful for short-form social video
• Basic proficiency in AI-assisted creative tools is advantageous
• Solid understanding of digital ad specifications across social and display platforms
• Strong file management and version control discipline