Job Description

Company Description

Because your new ideas are our way new ways of working.

Evolve, your way.

Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

We have a fantastic opportunity for a talented digital designer to join our expanding digital team. This exciting position provides the opportunity to create bespoke graphics, assets and templates for CRM and Paid Media as well as imagery and moving image for key marketing campaigns. The assets you create will be visible on a global scale. We’re looking for someone who is naturally well-organised, has a passion and vision to create innovative concepts designed to optimise our online content.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Job Description

What You’ll Do as Digital Designer

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Working across our digital channels you will be confident to deliver projects working from concept to completion, ensuring you adhere to the Primark brand guidelines and push boundaries creatively.
• You will bring to life our campaign imagery for editorial use, cropping, artworking, creating GIFs and typographic overlays.
• Create graphical assets for a wide range of campaigns across all Primark departments. Assets will be needed for email, including animated gifs, paid media and web.
• Confident working with a Digital Asset Management system, to maintain all assets in one place in a structured and organised manner.
• Demonstrate confidence to propose new ideas and concepts.
• Work with Paid teams across the network to create digital marketing creatives, such as content for various social media platforms to support their campaigns.
• Support the Digital and wider Brand and Marketing teams, to ensure creatives are aligned with brand look and feel across all platforms.

Qualifications

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Degree in Art & Design, Graphic Design, or a related field, with strong fundamental design skills and expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), plus knowledge of Adobe Premiere Pro and After Effects.
• Proven experience in email design and content creation, ideally using Salesforce Content Builder or similar email template-building platforms.
• Strong motion graphics and video editing capabilities, with experience creating content for various social media platforms.
• Creative thinker with exceptional attention to detail, strong typography, layout, UI and UX design skills, and the ability to solve design challenges effectively.
• Able to thrive in a fast-paced, dynamic environment, demonstrating a proactive, flexible, and can-do attitude while meeting tight deadlines.
• Highly organised with excellent planning, prioritisation, time management, and multi-tasking skills, ensuring high-quality delivery across multiple projects and deadlines.
• Customer-focused with a strong eye for imagery, visual storytelling, and diverse layout styles, while maintaining consistently high design standards.
• Strong analytical capabilities with the ability to review, interpret, and work with high volumes of data, balancing attention to detail with a broader strategic perspective.
• Collaborative team player with excellent interpersonal, communication, stakeholder management, and presentation skills, capable of presenting complex information clearly and persuasively.
• Demonstrates industry experience, stays connected to trends in culture, media, arts, and design, and operates with the highest levels of integrity, professionalism, ethics, diplomacy, transparency, and sound judgement.

Additional Information

About Primark

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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