ING

Digital Customer Journey Expert

ING  •  Amsterdam, NL (Onsite)  •  1 month ago
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Job Description

A curious mindset fuels great ideas. That's what we believe at ING. As part of our team, you will work in a dynamic and international environment. An environment in which you learn very quickly and where you can make an immediate impact.

In our Digital Channels Tribe we are looking for a Digital Customer Journey expert for Digital Sales and Data NL team. Within Digital NL we are responsible for Digital sales and the engagement/experience on ing.nl and the ING app.

Every day we have millions of interactions with customers. Customers who do their daily banking, but also customers who are looking for a financial product.

What will you do?

You are exceptionally skilled at spotting opportunities in the customer journey based on data and turning them into concrete actions. Where you see opportunities, you also bring them to life. You are running digital marketing campaign with a commercial and customer centric mindset. You don’t wait—you act, and you thrive when working independently You take ownership of your responsibilities and initiate new ideas to improve the customer journey. With your open mindset, you continuously ask yourself (and others): ‘What  is possible?’.

How are you successful?

You are commercial, entrepreneurial , have a passion for the customer, but certainly also for the field of digital marketing and sales. You work data-driven, are not afraid to work in a complex organization and have the ambition to further grow your career within a few years. In summary, we expect the following from you:

  • 3–5 years of work experience in digital marketing

  • Experience in activating and managing online campaigns

  • Experience in setting up and analysing A/B tests

  • Experience in optimizing customer journeys

  • Strong ability to interpret data into actionable insights

  • Excellent command of the Dutch & English language

  • Completed HBO or WO education

Your work environment:

You will work in the Area Digital NL. Within this area, we are involved in all Digital (Marketing) activities for our private products and propositions. We activate people via external channels, personalize customer journeys and provide our 8.1 million customers with personalized insights into our app. We do all this via the agile method. So we work in short cycles, are data-driven and we experiment with the aim of continuously improving. Other things that we consider important within Digital are:

• We are self-starters;

• We have a can-do mentality;

• We inspire and help each other;

• We are curious;

• We dare to make mistakes.

We consider the culture within our area to be a great asset.

What can you expect from us?

ING is a top employer. This includes:

• A 36-hour working week with a combination of working from home and at the office

• A good salary

• A mobility card, so you choose how you get to work

• A good pension

• A thirteenth month

• Individual Savings Contribution (BIS), 3.5% of your gross monthly salary

• 8% holiday pay

• Personal growth and challenging work with endless opportunities to realize your ambitions

• An informal working environment with innovative colleagues & state-of-the-art tools

Are you enthusiastic?

Let us know why you think you are a perfect fit for ING. Inspire us, show us why we cannot ignore you, use your creativity! And don't forget to send your CV!

More information?

Please contact Cana Sevim (Product Lead Cross buy). E-mail: cana.sevim@ing.com

ING

About ING

ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Amsterdam, NL
Year Founded
Unknown
Website
ing.com
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