Job Description

Snapshot of the position

Location: Asunción, Paraguay

Contract type: Full-time, permanent contract, hybrid.

Reports to: Talent Attraction Team

Individual Contributor Role

Position Summary

We are looking for a creative, strategic, and detail-oriented Creative Design Analyst to bring our employer brand to life through compelling visual storytelling and engaging content.

In this role, you will transform talent attraction strategies, recruitment campaigns, and employer branding priorities into impactful creative concepts and experiences across digital and offline channels. You will design high-quality visual assets, manage talent attraction social media content and communities, and create persuasive copy that connects with target talent audiences and strengthens our employer brand.

This is an exciting opportunity for a creative professional who combines strong design expertise, social media savvy, and storytelling skills to help attract top talent.

A Day in the Life

Creative Concept Development & Design

• Translate campaign briefs, talent insights, and business priorities into original creative concepts, campaign ideas, visual identities, mood boards, and storyboards.
• Design engaging and high-quality assets for social media, career sites, recruitment campaigns, presentations, newsletters, employee advocacy initiatives, events, email marketing, videos, and other Talent Attraction touchpoints.
• Apply strong design principles including typography, layout, hierarchy, color, composition, accessibility, and visual storytelling.
• Adapt creative solutions to different audiences, channels, formats, and market needs.
• Own creative projects from concept development through revisions and final delivery.
• Maintain organized templates, source files, and creative asset libraries.

Social Media Management & Content Planning

• Manage the day-to-day Talent Attraction social media calendar and publishing workflow across priority channels.
• Coordinate content development and delivery with Talent Attraction and Communications stakeholders.
• Adapt content formats and creative executions based on platform requirements, audience behavior, and emerging social media trends.
• Monitor community engagement, comments, and messages, ensuring accurate and timely responses in collaboration with relevant stakeholders.
• Track content performance and recommend creative improvements based on engagement, reach, click-through rates, conversion metrics, and audience insights.

Copywriting & Employer Brand Storytelling

• Create clear, engaging, and inclusive copy for social media content, campaign headlines, job advertisements, career pages, newsletters, email campaigns, video scripts, employee stories, and calls to action.
• Adjust tone, messaging, and storytelling approaches for different talent segments, channels, and markets while maintaining a consistent employer brand voice.
• Proofread and edit content for clarity, accuracy, inclusivity, grammar, and consistency.
• Support localization and translation efforts with market stakeholders where required.

Collaboration & Project Management

• Partner with Talent Acquisition, Talent Attraction, HR, Communications, employees, agencies, and external vendors to deliver effective creative solutions.
• Manage multiple projects, deadlines, and stakeholder expectations simultaneously.
• Communicate project progress, identify risks, incorporate feedback constructively, and ensure timely delivery within agreed scope and budget.

What Will Make You Successful

• 4-7 years of hands-on experience in graphic design, creative design, social media content creation, or a related field.
• An advanced level of English is required.
• Strong portfolio demonstrating creative concept development and execution across both digital and offline channels.
• Proven experience managing social media content calendars, publishing workflows, and community engagement.
• Strong copywriting, editing, and storytelling skills across short-form and long-form content.
• Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Experience with Canva and video editing tools is an advantage.
• Demonstrated ability to create platform-ready content and adapt assets for different channels and audiences.
• Excellent project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Strong attention to detail and commitment to delivering high-quality work.
• Experience in Employer Branding, Recruitment Marketing, HR Communications, or related fields is highly preferred.