Are you a hands-on digital storyteller with a newsroom instinct, someone who can spot uplifting and inspiring stories and create engaging quality content across the LEGO Group’s own news channels?
The LEGO Group is one of the world’s most reputable and well-loved brands, and we are looking for an experienced, hands-on digital contentmanagerto help make this happen. This isa creatorrole. You will develop content, from first draft to final publish, working closely with communications colleagues and subject matter experts to source and shape stories across product and manufacturing innovation, workplace and factory investment stories, sustainability, and leadership storytelling.
The role reports to the head of Corporate Communications. You will collaborate closely with colleagues as well as the wider Corporate Brand Communications team.Together, you will deliver the editorial calendar and day-to-day content creation.
Please Note:
This role is a one-year fixed term contract.
No relocationassistanceis offered for this position.
The role is based on our London HUBlocatedat 8-10 New Fetter Lane. Our hybrid working model is 3 days office/2 days home weekly.
Core Responsibilities
Develop corporate content from idea to publication:find strong angles and turn ideas into clear, audience-first storytelling across the LEGO.com Newsroom ,LinkedIn andothersocial channels, with content built for each platform.
Run a disciplined editorial cadence:deliver at pace without compromising quality, accuracy, or judgement.
Collaborate with speed andrigourpartner with colleagues and experts across the business to gather inputquickly, manage approvals, andmaintainhigh standardsofaccuracy, LEGO tone of voice and governance.
Drive reach and engagement:Applypractical SEO,GEOand platformoptimisationto increase reach and engagement.
Usedatainsights to improveperformance:track results and turn learnings into better formats, visualsand channel choices.
Play your part in our team succeeding
This isfantasticopportunity to bring new skills to the team and help us evolve our storytelling, so it stays trustworthy, engaging and refreshingly relevant for our audiences in a rapidly changing media landscape.
Do youhavewhat it takes?
Proventrack recordcreating digital content at pace in a newsroom, publisher, platform environment, or with a global brand.
Platform-native storytelling creating the right content for the right platform and understanding what works across formats.
Hook-first thinking:strong instincts for what makes people stop, clickand engage combined with an editorial nose fora good story
Outstanding writer(native-level English, written and spoken) able to move effortlessly between short-form copy, longer posts/articles, video scriptsand executive voice.
Data-informed creativity experience using data to inform content creation that isoptimisedfor platform algorithms and LLMs.
Strongreputational judgement understanding of what’s sensitive andhigh riskand able to shape content to protect and strengthen brand trust.
Natural collaborator and self-starter, confident working across stakeholders and moving work forward.
#LI-SK1
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
