Nature of work
: More
short-form, performance-driven copywriting
than long-form brand storytelling. Think headlines, ad captions, call-to-actions

• 
  Analyse campaign briefs and recommend optimal ad formats and creatives.

• 
  Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.

• 
  Writing copy for
  paid media ads
  (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)

• 
  Source or recommend visuals (images/videos) to complement ad copy.

• 
  Create basic banners and creatives using Adobe Express / Adobe Photoshop

• 
  Adapt and refine ad copy in response to campaign optimisation needs

• 
  Analytical thinking (understanding how copy affects engagement/click-through rates)

• 
  Proofread campaign materials, ensuring clarity and brand alignment

• 
  Collaborate with paid media managers to design and execute A/B tests

• 
  Review campaign data across platforms and translate insights into content recommendations

• 
  Stay up to date with social media guidelines, ad trends, and best practices

• 
  Support overall marketing strategy with fresh, data-backed creative ideas

Requirements

• 
  Excellent written and verbal communication in English (clear, concise, persuasive)
• 
  Experience writing for paid ads
• 
  Basic creative sense (choosing or pairing visuals with copy)
• 
  Basic Adobe Photoshop/Adobe Express skills
• 
  Exceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detail
• 
  Strong grasp of social media guidelines and content best practices
• 
  Experience writing for B2B topics
• 
  Strong understanding of content marketing principles and awareness of industry trends
• 
  Curious, proactive, and eager to learn paid media optimisation
• 
  Minimum 2-3 years of experience
• 
  Bachelor’s degree in English, Marketing Communications, or related field

Benefits

• 
  Exposure to global team and work culture
• 
  Great work-life balance
• 
  Good structure and system in place
• 
  Dynamic and multi-national work environment
• 
  Supportive team culture and opportunities for professional growth