The Digital Copywriter will be responsible for writing and/or developing online content for all digital marketing and eCommerce channels.
Conceptualize and write creative content for all channels within digital marketing and eCommerce, from email and social media to landing pages and custom content.
Follow marketing plans and strategy documents to write SEO-optimized web content (i.e. product descriptions, product titles, How-To repair content, sponsored content for digital vendors, etc.)
Proofread and edit other work, adhering to AP style and SEO guidelines
Follow internal research and proofing processes while also seeking ways to increase team efficiencies
Work with the design team to ensure that copy and design elements work together seamlessly
Support the planning and execution of the content strategy for the website
Assist in the preparation of creative briefs for landing pages and other web content
Keep current with digital content and SEO best practices, search engine ranking, and keyword and competitor research tools.
Bachelor’s degree in journalism, marketing or relevant field.
2+ years of experience in copywriting or other creative marketing fields
Excellent writing and proofreading skills.
Excellent verbal, communication, organizational, and time-management skills.
Proficiency in MS Office.
Ability to present a professional company image and positive attitude.
Comfortable in a TEAM-oriented work environment.
Ability to work productively and creatively with limited supervision.
Superb attention to detail.
Experience and knowledge of video content production and scripting
Automotive knowledge.
Capability to increase our website user experience and product catalog through descriptions and other written content.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada.
O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow!
Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O!
Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
