SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices across Europe and in Mauritius. Our purpose is to bring people solutions to life, enabling organisations of all sizes to turn Human Resources into a source of value for both the business and its people.
Our people solutions cover the entire employee journey – from getting people paid to attracting, rewarding and developing talent.
We are looking to hire a Digital Content Writer to join our Brand Content team. The ideal candidate will be a native-level English speaker with at least five years' experience writing content for the European market.
This role is responsible for creating high-quality long and short-form content across campaigns and social media, managing copy on our corporate website and ensuring every piece is optimised for discoverability through SEO and AI-powered search.
Must Have:
· Exceptional writing and editing skills across a range of formats, from long-form reports to campaign copy and website content
· Strong experience writing high-performing website copy with a clear understanding of user experience and digital content best practices
· Good understanding of SEO principles and how content is discovered through search engines and AI-powered search experiences
· Strong understanding of brand storytelling, tone of voice and content marketing best practices
· Ability to translate complex HR, Pay and Time topics into clear, engaging and human content
· Experience using content performance metrics and analytics to optimise content effectiveness
· Creative thinker who can generate original content ideas and identify emerging trends and opportunities
· Comfortable collaborating with subject matter experts, marketers, designers and campaign managers
· Experience working with content management systems such as Drupal or WordPress
· Familiarity with website publishing workflows and content governance
· Ability to measure content performance, conduct A/B testing and apply insights to improve results
Tasks:
· Write and edit high-quality content across a range of formats, including reports, articles, blogs, white papers, case studies, campaign assets and website content
· Ensure all content reflects SD Worx's brand, tone of voice and values, maintaining consistency across every channel
· Write, publish and optimise website content that delivers a strong user experience while improving visibility across traditional search engines and AI-powered search platforms
· Review website content and user journeys from the audience's perspective, identifying opportunities to improve navigation, messaging and conversion
· Contribute to content strategy, ensuring alignment with marketing campaigns, thought leadership ambitions and business goals
· Recommend and implement content improvements that increase audience engagement, reach and brand visibility
· Use analytics, engagement metrics and website performance data to evaluate content effectiveness and inform future recommendations
Why Join SD Worx?
Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion
Learning & development: Access to professional training and an individual development plan
Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
Collaborative culture: From many locations, we work as one – moving from better to best together
From many places, we work as one, moving from better to best together.
SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.
All hiring decisions are made based on skills, experience and role‑related qualifications.

We spark success at the heart of your business so you and your people can thrive.
About SD Worx
In today’s new world of fluid work, people want to be inspired by what they do and have the freedom to focus on what matters. Organisations need a dynamic, motivated workforce empowered by smart technology. As a leading European provider of integrated HR solutions, SD Worx turns HR into a source of value for their customers’ business and the people that work for them. SD Worx delivers HR solutions across the entire employee lifecycle, from paying employees to attracting, employing, rewarding and developing the talent who make businesses succeed. SD Worx powers performance through four core capabilities: software, outsourcing, consultancy and data-driven insights.
SD Worx is the trusted leading European provider of end-to-end HR solutions for all organisations and workers. About 90,000 small and large organisations across Europe place their trust in the company and its +75 years' worth of experience. SD Worx calculates the salaries of approximately 5.7 million employees and ranks among the top five worldwide. The more than 7,500 employees operate in Belgium (HQ), Austria, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Mauritius, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. SD Worx achieved a consolidated revenue of EUR 1.058 billion in 2023.
More info on www.sdworx.com