Job Description

Posting number: 08765

Department: GSCC-604010-Public Relations/Development

Job classification: Digital Content Specialist

Posting type: Open

Categories: Public Relations, Marketing, Higher Education

Summary

The Digital Content Specialist serves as Gadsden State Community College's lead digital content professional, responsible for creating, managing and optimizing the college's digital presence across its website, social media channels and other online platforms. This cross-functional role blends web content management, social media, photography, and digital storytelling to produce compelling content that strengthens the Gadsden State brand, supports recruitment and engagement, and showcases the college's people, programs and impact.

Direct Supervisory Responsibility: No

Examples of duties

• Capture high-quality photographs at college events, including but not limited to Honors Day, Graduation, ribbon-cutting ceremonies, student activities, sporting events, theatre productions, document the President's activities, take headshots for staff, and photograph athletic teams and student achievements, highlight workforce development, health sciences, and academics, and other key institutional events.
• Oversee the College’s social media accounts, including content creation and curation, audience engagement, and ad campaign management including platforms like but not limited to Facebook, X, LinkedIn, and Instagram.
• Lead new social media account setup.
• Provide advisory support and serve as a backup user for subaccounts.
• Develop, organize, and maintain the Gadsden State online photo gallery through our digital asset management platform, PhotoShelter ensuring efficient management and archive of photo assets.
• Oversee and maintain Gadsden State’s main public website and related pages (www.gadsdenstate.edu) and support the Cardinal Athletics site, and FAME site.
• Maintain the website for Gadsden State, including the maintenance, design and layout for website pages, as needed. This includes all areas of the College for which web pages are appropriate.
• Maintain continuity of themes, design layout, streamline navigation and increase online presence to potential students.
• Work closely with members of the PR & Marketing team in the preparation of creative for campaign efforts
• Monitor and analyze search engine, website, and social media traffic data to optimize online visibility, drive engagement with audiences and maximize traffic to the website.
• Design and produce various marketing materials including flyers, t-shirts, infographics, social media graphics, flyers, brochures, PowerPoints, website banners, and other items as needed.
• Serve as a backup to the Public Relations Director for urgent communications with media, the public, and internal College administration during crises or emergencies.
• Regularly update and use project management software (Monday.com) to track progress.
• Use email/phone communications to inform internal/external partners and clients of project updates Comply with all policies of the Alabama Community College System and the College.
• Additional duties may be assigned as needed.

Note: The intent of this description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position. Employees will be assigned specific jobrelated duties through their hiring departments. Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position’s role, scope, FLSA status, or grade.

Qualifications

• Associate degree from an accredited institution in communications, marketing, graphic design, multimedia, digital media or a related field and at least two (2) years of relevant professional experience in digital content creation, multimedia, marketing or communications required; OR
• Bachelor’s degree from an accredited institution in communications, marketing, graphic design, multimedia, digital media or a related field. Relevant internships, freelance work, student employment and other demonstrated hands-on experience may be considered.
• A combination of education, training and relevant experience that demonstrates the ability to successfully perform the essential functions of the position may also be considered.

DESIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Must be able to maintain continuity of themes, design layout, streamline navigation and increase online presence to potential students.
• Pleasing personality, enthusiastic and positive attitude, evidence of trustworthiness and ethical conduct, effective human relations skills.
• Ability to handle multiple assignments on time and in a calm and professional manner.
• Ability to work effectively in a team environment.
• Knowledge and use of digital cameras and photo editing software.
• Knowledge of different file formats and resolutions to be used for specific purposes (printing and digital).
• Knowledge of copyright laws.
• Ability to maintain confidentiality of information.
• Ability to utilize email systems to communicate information.
• Ability to respond to downtime by taking responsibility to do other work.
• Ability to focus on detail.
• Willingness and desire to learn and apply new skills.
• Ability to meet tight deadlines and follow through to complete assignments.

Supplemental information

PROJECTED STARTING DATE:

November 2026

SALARY: Salary Schedule E4-05, ($35,670 - $53,865) Based on the 2026-2027 ACCS Salary Schedules. Salary will be based on VERIFIED education and years of VERIFIED FULL-TIME directly related experience that is stated on the initial job application and resume. Be sure all experience is stated on the application!

APPLICATION DEADLINE:

October 29, 2026– 4:00 P.M.

APPLICATION PROCEDURE:

ONLY COMPLETE APPLICATION PACKAGES WILL BE GIVEN CONSIDERATION FOR EMPLOYMENT. Complete package consists of (a) Gadsden State Community College application, (b) letter of interest, (c) current resume; and (d) copies of transcripts of post-secondary education.

Application materials must provide documentation that the applicant meets all minimum qualifications.

More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

APPLICATIONS MUST BE FILED ONLINE AT:https://www.gadsdenstate.edu/about-us/employment.cms

IF AT ANY POINT YOU HAVE PROBLEMS COMPLETING YOUR APPLICATION, CONTACT THE HUMAN RESOURCES DEPARTMENT AT

GADSDEN STATE (jobs@gadsdenstate.edu).

Salary Calculation: For all positions on all Salary Schedules, the salary amount for the selected applicant is determined by step placement on the applicable schedule. Step placement is dependent upon the following: (a) all full-time work experience in public education in

Alabama and (b) all other full-time work experience outside of public education in Alabama that, in the sole judgment of the College, directly

relates to the requirements of the position. The applicant selected for the position must provide written verification(s) of this full-time work

experience within the time provided herein if such experience is to be considered in determining their initial step place on the Salary

Schedule.

Format for Work Experience Verifications: Work experience verifications should be in the form of verification letters from employers and

must include complete employment dates, job title(s), job duties, and an indication whether such employment was full-time or part-time,

and if part-time, the average number of hours worked each week. The letters should be on official letterhead and contain an authorized

personnel signature. The College’s official employment verification form is also acceptable and is available upon request. If an employment

verification cannot be obtained due to a legitimate reason, for purposes of meeting minimum requirements an applicant may submit copies

of other trustworthy documentation such as appointment letters, contracts, pay stubs, or W-2 forms documenting the term of

employment. However, such documentation is generally insufficient for salary calculation purposes if job duties and dates of employment

are not self-evident in the documentation.

Please Note:

• ALL APPLICATION MATERIALS MUST BE ELECTRONIC- It is recommended that you have digital (such as pdf) copies of your cover letter, resume, employment verification documents (if applicable), ALL required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process.
• When you finish the steps to apply, you will receive an on-screen notice that you have successfully applied. HOWEVER, this notice
• does not mean your application materials are complete in accordance with the vacancy announcement.

All correspondence with applicants regarding the College's search process will be sent via e-mail. If you need technical assistance,

such as resetting your password or browser access issues after reviewing the instructions, please contact:

NEOGOV Customer Service:

Monday-Friday

8:00 am - 5:00 pm PST

(855) 524-5627

Applicants must adhere to the College’s prescribed interview schedule and must travel at their own expense. Application materials are considered privileged

and confidential and will be used for employment purposes only.

Gadsden State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College System, including postsecondary institutions under the control of the Board of Trustees, that no person in Alabama shall, on the grounds of race, color, disability, sex, religion, creed, national origin, age, or other classification protected by Federal or State law, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity or employment. Gadsden State will make reasonable accommodations for qualified disabled applicants or employees. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. The College reserves the right to withdraw this job announcement at any time prior to the awarding. Any offer of employment is contingent upon a satisfactory criminal background investigation. This employer participates in E-Verify.