Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of “smart and sustainable solutions beyond rubber,” the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.
The Digital Content & Social Media Manager is responsible for developing and executing the company’s digital content and social media strategy to strengthen brand visibility, engagement, and reputation across relevant digital channels. The role translates business and communication priorities into compelling, audience-focused content and ensures a consistent and distinctive brand presence across digital platforms.
Working closely with Corporate Communications, Marketing, Employer Branding, business functions, and local markets, the position leads content planning, creation, distribution, and channel management across social media and other digital touchpoints. The role combines strategic thinking, storytelling, creativity, and data-driven optimization to build meaningful relationships with audiences and increase the impact of digital communications.
The position also drives continuous improvement of the company’s digital presence by identifying emerging platforms, formats, technologies, and audience behaviors, ensuring that content remains relevant, engaging, and aligned with the company’s brand, strategy, and reputation.
Digital Content Strategy & Planning:
Develop and execute the digital content strategy aligned with corporate, brand, business, and communication priorities.
Build editorial calendars and content plans across key digital channels and audiences.
Translate complex business topics into clear, relevant, and engaging digital stories.
Identify content opportunities around corporate milestones, innovation, people, products, sustainability, and industry topics.
Social Media Strategy & Channel Management:
Lead the company’s social media strategy and day-to-day channel management.
Define channel roles, content formats, tone of voice, and audience strategies across platforms.
Manage publishing, community engagement, and social media interactions.
Ensure consistent brand positioning and messaging across global and local social channels.
Content Creation & Storytelling:
Develop and oversee high-quality written, visual, video, and multimedia content.
Create compelling stories tailored to different audiences, platforms, and stages of the content journey.
Work with internal experts, leaders, employees, and external creators to identify and develop authentic stories.
Ensure content follows brand, editorial, accessibility, and quality standards.
Digital Engagement, Insights & Innovation:
Monitor channel performance, audience behavior, trends, and digital conversations.
Establish KPIs and use analytics to optimize content, campaigns, and channel performance.
Identify emerging platforms, technologies, formats, and trends relevant to the company and its audiences.
Continuously test and improve content approaches based on data and audience insights.
Governance, Collaboration & External Partners:
Collaborate with Corporate Communications, Marketing, Employer Branding, HR, business units, and local markets to ensure integrated digital communications.
Develop digital and social media guidelines, toolkits, and best practices.
Coordinate external agencies, content creators, production partners, and other suppliers.
Support digital communications during major corporate announcements, campaigns, issues, and reputation-sensitive situations.
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We develop, manufacture and market environmentally friendly, multi-material, smart industrial and service solutions that make mining, railway engineering, the automotive industry and other important industries safer and more convenient.
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Imprint & Data Protection Declaration: https://continental-industry.com/imprint-linkedin
ContiTech is one of the world’s leading industry specialists. The Continental group sector offers its customers connected, environment-friendly, safe and convenient industry and service solutions using a range of materials for off-highway applications, on rails and roads, in the air, under and above the ground, in industrial environments, for the food sector and the furniture industry. With about 42,000 employees in more than 40 countries and sales of some 6.8 billion euros (2023), the global industrial partner is active with core branches in Asia, Europe and North and South America.
