WBMA is seeking a Digital Content Producer to be a part of our amazing multi-platform team. Our goal is to offer digital and social users coverage they care about, the kind that impacts their lives and which they cannot find anywhere else. In this role, you will be responsible for day-to-day production of content for our website, app, and social media platforms. You will work with the entire newsroom team on multi-platform strategy and support day-of content and ongoing editorial initiatives and news planning needs. Additionally, the ideal candidate will be comfortable producing and publishing sports content, with a working knowledge of local, college, and professional sports, as sports coverage is an important part of our digital strategy. This position does involve weekend hours.
Essential Duties and Requirements:
-Solid news judgment and ability to collect and confirm information from primary source.
-Knowledge of local, college, and professional sports, with the ability to write, publish, and optimize engaging sports content across digital and social platforms.
-Able to write compelling and accurate copy on deadline
-Able to multitask, juggle competing priorities, and manage time efficiently
-Possess strong communication skills
-Able to keep track and consistently execute digital strategies and goals
-Collaborative team-player willing to pitch in where needed
-Proficiency with non-linear editing (i.e. Adobe, Avid) and newsroom systems such as iNews
-Understanding of CMS tools, SEO guidelines for multiple platforms
-Understanding of how to use video and graphics to support content on all platforms
-Experience with newsgathering and logistics, booking interviews, and managing a content calendar
May require working early mornings or nights
Experience
- Must have at least two (2) years of previous newsroom experience at a commercial TV station or digital news platform.
- Familiarity with content management systems, social media platforms, photo and video editing.
- Bachelor's degree preferred, additional practical experience considered.
- Spanish fluency a plus.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
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At Sinclair, we believe in Enriching Local Lives.
We serve the communities where we live and work through meaningful connections, trusted reporting and principled journalism.
Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards.
Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide.
In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs
