The Digital Content & Media Strategist is an advanced digital marketing specialist responsible for planning, executing, andoptimizingupper‑funnelcontent and media initiatives that drive awareness,consideration, and downstream performance. This role provides centralized ownership of key digital channels, including programmatic media, branded content placements, audio andconnected TV (CTV)partnerships,affiliateandinfluencer‑drivenawareness efforts, and related testing initiatives, that influencefull-funnelconversion outcomes.

Operating independently on complex initiatives, the Digital Content & Media Strategist appliesdata‑informeddecision‑making, partnerscross‑functionally, and establishes consistent execution and performance discipline across assigned channels. This role helps ensureupper‑funneldigital investments are measurable, scalable, and aligned to overall digital marketingobjectives

Responsibilities

• Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ,maintainsa courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.

• Acts as an advocate to raise awareness of the needs of children. Understands Christ’s mandate to protect children and prioritizes child protection in all decision-making. Abides by Compassion’s Statement of Commitment to Child Protection and Code of Conduct. Reports concerns of abuse, neglect, or exploitation and supportsappropriate responses

• Plans and executesupper‑funneldigital content and media initiatives that drive awareness,consideration, and downstream engagement. Ownsday‑to‑dayexecution across assigned channels, including programmaticmedia, branded content placements, audio and CTV partnerships, affiliates, anddigitalpodcastandinfluenceradvertisingefforts.

• Manages relationships with media platforms, publishers, and external partners to ensure effective placement, messaging alignment, and delivery against performance expectations. Collaborates with internal content and creative teams to ensure brand consistency and campaign alignment.

• Monitors channel performance using platform reporting, analytics, and defined KPIs. Executes ongoing optimization and testing to improve reach, efficiency, engagement, and contribution tofull‑funneloutcomes.

• Analyzes campaign and channel performance to surface insights, support investment decisions, and recommend optimizations. Communicates performance trends, learnings, and recommendations clearly tocross‑functionalstakeholders.

• Partners closely with Digital Marketing, Analytics, Creative, and Technology teams to integrate digital content and media efforts into broader campaigns, journeys, and activation plans.

• Applies and evolves best practices in digital content distribution, media execution, and performance measurement. Monitors emerging platforms, formats, and industry trends, sharing insights to improve channel effectiveness and team capability.

What You Bring

• 5–7 years of relevant digital marketing experience, with a focus on digital content distribution, media execution, or upper funnel channels.

• Demonstrated ability to execute andoptimizedigital media and content initiatives across channels such as programmatic display, branded content placements, audio or podcast sponsorships,connected TVorstreaming video, affiliates, influencer partnerships, or comparable awareness driven channels.

• Hands onexperience with digital media and content distribution platforms, such as DSPs, publisher platforms, affiliate networks, influencer platforms, or similar third-party media tools.

• Strong understanding of full funnel digital marketing principles, including how upper funnel media and content contribute to awareness, consideration, engagement, and downstream conversion.

• Proficient inusing analytics and platform reporting tools (e.g., Google Analytics,DataStudio,Tableau, and channel level performance reporting) to evaluate effectiveness,identifyinsights, and inform optimization decisions.

• Strong strategic and analytical thinking, with the ability to translate performance insights into clear recommendations and execution improvements.

• Proven ability to work cross functionally with Content, Creative, Analytics, Technology, and Digital Marketing teams to plan and execute integrated initiatives. Excellent written and verbal communication skills, with the ability to clearly articulate performance results, learnings, and recommendations in a purpose driven organization.

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