Job Description

I. Purpose

The Digital Content Manager facilitates content management for ASHA’s websites and is responsible for supporting the development, editing, and maintenance of content, including training and user support of office staff in the use of the content management system and other online tools. The Digital Content Manager ensures that ASHA’s websites are well organized, up-to-date, and accessible, as well as defines strategies for presentation enhancements.

II. Key Responsibilities

1. Develop and maintain ASHA website ecosystem through ASHA’s content management systems and serve as a resource with respect to writing, style, and content structure.
2. Oversee information architecture (IA), search engine optimization (SEO), and accessibility for ASHA’s digital content.
3. Collaborate with the user experience team and digital strategist team to implement new sites, content, and architecture to support strategic initiatives and association campaigns. 
4. Manage online projects involving staff from the Communications Team, other ASHA teams, and units.
5. Maintain and implement an editorial style guide for ASHA digital content and support the development and maintenance of user experience design standards and guidelines for ASHA digital content.
6. Working closely with other members of the Digital Production team, manage the distributed publishing program at the National Office, including training of staff on the content management system.
7. Provide user and technical support for content management systems and coordinate with vendor and IS support staff as needed to resolve issues. 
8. Document this role’s standard operating procedures.
9. Collaborate with the digital strategist team on ASHA.org homepage updating of news and features, and other landing pages as needed across the web ecosystem. Provide support for crisis communications team to disseminate information and other updates as needed.

IV. Autonomy & Decision Making:

Incumbent will receive projects and priorities from coach. In the implementation of those projects, considerable latitude will be given.

V. Qualifications & Skills

Qualifications:

Knowledge typically acquired through:

• A minimum of 4 years’ experience developing and maintaining websites in a professional environment (association or non-profit preferred)
• Relevant experience in editing and writing
• Continuing education in the field of content strategy, information architecture, and search engine optimization
• B.A./B.S. (communications degree preferred) or relevant professional experience

Skills

• Expert familiarity with current digital technologies
• Professional experience with at least one enterprise-level content management system.
• Expert knowledge of HTML and a variety of HTML authoring tools.
• Basic knowledge of web development coding standards (e.g., Bootstrap Framework, CSS, XML, JQuery, ASP.NET) is helpful.
• Familiarity with web analytics platform such as Google.
• Demonstrated excellence in web writing and editing
• Experience with Windows, Microsoft Office applications (Word, PowerPoint, Excel) and Adobe Acrobat
• Experience using Photoshop or other imaging software 
• Advanced knowledge of multimedia content delivery technologies
• Familiarity with principles of page layout and design is helpful
• Advanced knowledge of usability and user experience design is helpful

VI. Universal Expectations of ASHA Staff

At ASHA, we believe in working together to make well-informed decisions that will advance the association and the discipline of human communication sciences and disorders; teamwork is vital to achieving our mission, vision, and maximizing impact. As committed stewards of the organization, we care deeply about our professions, members, and staff, and building a strong and welcoming community. We strive to ensure that everyone's voice is heard and valued. We are dedicated to helping each other grow and innovate by encouraging open communication and continual learning. Our focus is on delivering excellent service and value to members, advancing equity, and promoting diversity, inclusion, and the power of science and research.

VII. Equal Employment Opportunity (EEO)

ASHA is an equal opportunity employer. As such, it is ASHA’s policy to provide equal opportunity to all qualified applicants and employees without regard for race, sex (including pregnancy and gender identity), national origin, religion, marital status, disability, veteran status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions.

VIII. Disclaimer

This job description reflects the primary responsibilities of the job but is not a detailed description of all duties which may be required of someone in the position. All ASHA staff are expected to take on additional responsibilities from time to time and to help their colleagues.