Initiate International

Digital Content Manager

Initiate International  •  Gauteng, ZA (Hybrid)  •  3 months ago
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Job Description


Our client, a global leader in B2B demand generation, is looking for a


Digital Content Manager

who can turn data-driven insights into compelling, high-performing content that drives engagement, nurtures leads, and fuels revenue growth.


This is an opportunity to shape the voice of a global brand while collaborating with world-class marketing, sales, and research teams.


About the Role


In this pivotal role, you will lead the planning, creation, optimisation, and distribution of digital content across multiple B2B channels. You’ll ensure that every piece of content — from thought leadership to campaign assets — is targeted to Ideal Customer Profiles (ICPs) and aligned to account-based marketing (ABM) strategies. Your goal: deliver content that not only informs but converts.


Key Responsibilities


  • Develop and execute a content strategy that aligns with global marketing objectives and regional growth targets

  • Create and oversee production of high-quality digital content, including articles, whitepapers, case studies, videos, infographics, and email campaigns

  • Work closely with performance marketing teams to ensure content drives measurable results across paid, organic, and owned channels

  • Collaborate with Sales Enablement, Research, and Commercial teams to produce targeted ABM assets and industry-specific insights

  • Ensure all content meets brand, tone, SEO, and compliance standards, including data privacy regulations (e.g., POPIA, GDPR)

  • Analyse performance metrics and continuously optimise content for engagement and lead conversion


Requirements


What We’re Looking For


  • Proven experience in B2B content marketing, ideally within technology, SaaS, or demand generation environments

  • Strong editorial skills and the ability to turn complex data and insights into compelling, customer-focused content

  • Experience managing content calendars, budgets, and external suppliers/agencies

  • Working knowledge of ABM principles and ICP targeting

  • Proficiency with CMS platforms, SEO best practices, and analytics tools

  • Exceptional project management and stakeholder collaboration skills


Benefits


Why Apply?


  • Play a key role in shaping a globally recognised B2B brand’s narrative

  • Collaborate with a high-performance, insight-driven marketing team

  • Hybrid working environment with international exposure and career growth opportunities

  • Competitive package and performance bonus structure

Ready to craft content that converts?


Apply now and help define how the world sees, hears, and engages with a market leader.

Initiate International

About Initiate International

Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.

Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.

Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.

One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Johannesburg, ZA
Year Founded
2007
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