NatWest Group

Digital Content and Channels Lead (16 months)

NatWest Group  •  London, GB (Onsite)  •  8 hours ago
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Job Description

Join us as a Digital Content and Channels Lead

  • Lead the creative development and executional delivery of our digital content and channels strategy with the External Communications team
  • You'll drive discoverability through engaging content that brings our corporate story to life across digital channels
  • You’ll also support the delivery of digital assets for the bank’s Annual Report, working closely with our Financial Media and Investor Relations teams
  • We're offering this role for a period of 16 months

What you'll do

As Digital Content and Channels Lead, you’ll oversee an annual programme of content to support storytelling across the bank. You’ll decide how content is produced for our owned digital channels, ensuring it delivers the right message at the right moment for our audiences.

Your responsibilities will include:

  • Leading a small team of multimedia content specialists, including editorial, video, and social creators
  • Working with stakeholders across the business to devise, produce and deliver a calendar of ‘always-on’ content to support our website, LinkedIn, YouTube, and other digital corporate channels
  • Amplifying corporate and consumer campaigns through informative and engaging content
  • Optimising content to support discoverability across emerging AI search
  • Supporting our Financial Media and Investor Relations team on the development and delivery of digital assets for our Annual Report
  • Measuring content performance and reporting outcomes to the Corporate Affairs leadership team

The skills you'll need

To join us in this role, you’ll need dedicated digital communications experience, as well as a demonstrable understanding of how AI search is transforming discoverability. You’ll need to be curious and creative, with high energy to lead a busy team on day-to-day delivery, while contributing as a subject matter expert and leader within the wider External Communications function.

Additionally, you’ll demonstrate:

  • Strong stakeholder management, consulting and presentation skills
  • Creative approaches to the development and delivery of digital content based on corporate communications assets
  • Experience of day-to-day usage and management of digital channels, platforms, and tools
  • Understanding of potential opportunities and challenges of AI search
  • The ability to work at pace, manage multiple tasks and adapt quickly to changing priorities
  • Line management experience and professionalism when handling team members

Hours

35

Job Posting Closing Date:

20/09/2026

Ways of Working:Hybrid

NatWest Group

About NatWest Group

We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate.

As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these.

Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence.

One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025.

We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Edinburgh, GB
Year Founded
Unknown
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