Job Description

As the Digital & Communications Specialist, you will own the digital customer and dealer branding experience for Ford Credit and Ford Lease. This role presents a unique opportunity to combine creative, entrepreneurial marketing with strategic corporate governance. You will be responsible for bringing our campaigns to life across ford.co.uk, social media, and other digital channels, directly supporting Ford’s transition to electric vehicles (Model e) and commercial services (Ford Pro FinSimple).

Reporting to the UK Marketing & Communications Manager, you will work at the intersection of marketing, sales, and compliance. This is a highly collaborative role where you will manage relationships with major external advertising agencies and internal Ford of Britain teams. If you are a proactive, self-starting communicator looking to accelerate your marketing career within a global automotive leader, we want to hear from you.

• Digital Content Ownership: Manage and update the finance and leasing content on ford.co.uk, ensuring a seamless, engaging, and accurate user journey.
• Agency & Partner Management: Direct external advertising agencies (such as VML, Hogarth, and TMW) to develop high-impact promotional assets and media plans.
• Compliance & Governance: Act as the primary Subject Matter Expert (SME) and liaison for Legal and Compliance teams, ensuring all marketing campaigns adhere to UK Financial Promotions regulations.
• Cross-Functional Campaigns: Partner with Ford of Britain's brand, marketing, and communications teams to launch the latest retail and fleet finance programmes.
• Loyalty & Retention: Design and execute targeted customer communications to support Ford Credit and Ford Lease vehicle renewal and loyalty programs.
• Product Launch Support: Collaborate on launching new digital customer-facing products, working with European teams to optimize online finance calculators and tools.

Essential:

• Excellent Communication: Outstanding written and verbal skills, with a proven ability to influence and collaborate with agencies and stakeholders at all levels.
• Creative & Customer-First Mindset: A strong intuitive eye for digital design and copy, backed by a genuine passion for delivering exceptional customer experiences.
• Proactive Drive: A dynamic self-starter who takes initiative, pitches innovative ideas, and possesses a strong drive for results.
• Organizational Excellence: Strong project management skills with high accuracy, attention to detail, and the resilience to meet tight deadlines in a fast-paced environment.

Desired:

• Relevant Experience: Prior professional experience in a Marketing, Digital Communications, or Sales role.
• Regulatory Awareness: Working knowledge of marketing-related regulatory environments, such as UK Financial Conduct Authority (FCA) or Financial Promotions guidelines

Additional Information:

The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability

This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.

As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.

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