Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.
Develop user-friendly content by simplifying technical or complex information for diverse audiences.
Write a variety of content including articles, blogs, explainers, FAQs, landing pages, and informational materials.
Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.
Proofread and review content to maintain high standards of quality, clarity, and accuracy.
Social Media Management
Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.
Manage day-to-day content publishing across social platforms in line with planned calendars.
Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.
Engage with audiences through comments, messages, and interactive content where required, maintaining a professional and approachable tone.
SEO & Digital Optimization
Develop SEO-friendly content using relevant keywords, headings, and basic optimization techniques.
Support content visibility and discoverability across digital platforms.
Regularly update digital content to ensure accuracy, relevance, and consistency.
Campaigns & Collaboration
Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.
Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.
Coordinate with internal stakeholders to gather inputs and ensure content accuracy prior to publication.
Analytics & Continuous Improvement
Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.
Use insights and trends to improve future content and campaign effectiveness.
Stay updated on digital media trends, platform changes, and evolving audience behaviors.
Requirements
A Bachelor’s degree in Communications, Media Studies, Journalism, Marketing, or a related field.from an HEC-recognized university or an international university.
Master’s degree in a relevant field will be considered an added advantage.
Minimum 4–5 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
Experience in SEO writing, digital optimization, and content performance improvement is required.
Experience in regulatory communication, public sector communication, development sector communication, agriculture, food safety, trade, or policy-related content will be considered an advantage.
Strong command of English is required; proficiency in Urdu will be an added advantage.
