Job Description

End Date

Friday 28 August 2026

Salary Range

£61,344 - £68,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

JOB TITLE: Digital Commercial Manager, Chief Customer & Digital Office.

SALARY: £61,344pa to £74,900pa plus an extensive benefits package.

LOCATIONS: Bristol & Edinburgh.

HOURS: Full-time.

WORKING PATTERN Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

In the Chief Customer & Digital Office (CCDO) we're passionate about redefining how we engage with our customers, advisers, and colleagues. We're focused on developing new, and innovative digital propositions that are taking on some of the big UK gaps, where people are not saving enough for their future or protecting what’s important.

Do you have attention to detail and a passion to drive commercial performance through digital channels? Are you a confident communicator whose comfortable at challenging and influencing across all levels? Can you build strategic plans, while making the complex simple? If so, we have the perfect opportunity for you!

Want to hear more?

We're hiring a Digital Commercial Manager for our Chief Customer & Digital Office, Trading, Strategy, Analytics Team. This team works across our Insurance, Pensions & Investments (IP&I) division and wider organisation. You'll lead the work of crafting and monitoring our Digital commercial plans and performance opportunities. This covers products distributed through the LBG app, Scottish Widows app, and public sites (LBG, Scottish Widows and Lloyds Wealth). Being a strategic problem solver with deep commercial foresight involves working with various partners across the organisation to develop comprehensive plans that support our purpose of Helping Britain Prosper.

We have a fast-paced and varied environment here. The role will lead all aspects of the commercial strategies across digital channels and will handle reporting performance and coordinating the re-forecasting processes. Responsibilities include playing a core role in identifying growth opportunities, cost savings, surfacing customer needs, and ensuring our propositions are optimised to deliver against our priorities.

What you’ll be doing

Strategic Commercial Development

• Define and own digital commercial strategies aligned to Group priorities, customer needs and measurable business outcomes.
• Develop and deliver the end-to-end digital commercial plan for Lloyds Wealth (IP&I’s newly formed proposition), including robust bottom-up forecasting and 5YOP input.
• Support strategic CCDO and IP&I projects that drive client value, business growth and improved commercial performance.

Performance & Value Delivery

• Own performance frameworks that track delivery against strategic outcomes and create clear accountability.
• Lead digital commercial reviews and deep dives, translating complex data into actionable recommendations.
• Generate insight across web, in-app and commercial performance to identify opportunities for optimisation and value delivery.

Digital Strategy and Optimisation

• Build and optimise public site strategies across all three sites, using insight to accelerate Lloyds Wealth new business growth.
• Own the Lloyds Wealth new business digital channel strategy, aligning customer needs with measurable growth opportunities.
• Improve in-app pages, content and journeys to increase engagement, simplify experiences and strengthen commercial outcomes.
• Activate targeted, trigger-based and personalised digital experiences that improve relevance, engagement and customer value.
• Embed testing and end-to-end channel tracking to prove impact and continuously optimise performance.

Partner Influence & Collaboration

• Build strong relationships across CCDO, Finance, Product, Marketing, Digital Engagement, Technology and Transformation to align priorities and enable joined-up delivery.
• Represent the function in key forums, providing insight, constructive challenge and strategic direction.
• Ensure commercial decisions are supported by robust governance, risk management and regulatory compliance, proactively mitigating delivery risks.

Why join us?

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for?

Please note this is a commercially focused role, collaborating across CCDO and partnering with other business areas to deliver insight-led optimisation and measurable business impact.

Skills & Experience Required

• Proven experience operating at a senior level in a commercial, digital performance, or transformation-focused role.
• Commercially savvy, with the ability to interpret sophisticated data and drive actionable insight. The willingness to step into new spaces of commercial performance within IP&I and Lloyds wealth to help shape the tactical and strategic direction & investment.
• Strong understanding of digital channels (web, in-app) and the opportunities within them.
• Proven experience in utilising insight to drive optimisations across digital channels
• Proven success in leading cross-functional initiatives and delivering measurable outcomes.
• Deep understanding of performance frameworks, investment governance, and value tracking.
• Ability to lead through ambiguity, challenge constructively, and drive strategic transparency.
• Exceptional stakeholder management and influencing skills, with experience engaging at executive levels.
• Exceptional project management and delivery skills

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.​

​We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.​

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.​

​We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.​

Ready to make an impact? Apply today.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.