The North American Director of Digital Commerce leads a team of digital professionals focused on maximizing growth and customer volume across our digital portfolio. The team includes leadership of the digital commerce, digital marketing, and marketing customer journey functions for all digital transactions in North America. The director will identify, prioritize, and execute comprehensive, digital commerce strategies that align with business and marketing goals. This role will oversee key metrics including site traffic, conversion rates, average order value, and upselling through data-driven analysis and A/B testing. The Director will partner with teams across marketing including marketing strategy, digital product, measurement, and content to measure and oversee the transactional and revenue trends of our websites and mobile apps. They will implement and manage digital personalization strategies and our approach to discoverability through AI across the digital portfolio.
The Director will define and optimize a balanced strategy across marketing channels including search (SEO and SEM), programmatic (display, video), direct marketing (email, SMS), partnerships (affiliates and affinity accounts), and other signal-based digital marketing channels to drive qualified traffic and transactional growth. The Director will oversee and manage the North American digital commerce budget, track channel key performance indicators (KPIs), and ensure progress and results are communicated to operational and marketing leadership.
This position is located at the Corporate Headquarters in Clayton, MO.
Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.
Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level.
Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
We are hiring now for an immediate opening. Responsibilities include:
In addition to these job functions, candidates will also need to display proficiency in the following Competencies:
Equal Opportunity Employer/Disability/Veterans
Minimum:
Preferred:
At Enterprise Mobility™ we are paving a new way forward by creating better experiences for how we move. We give people around the world the ability to connect in ways that suit their unique needs. It’s a bold idea that has defined our purpose-led, people-first organization for over 65 years, and it’s one that we continue to strive toward with every journey.
Through our trusted brands and our portfolio of offerings, we aim to reach the highest levels of customer service with each interaction. And we invest in — and care about — each other, our communities and every journey. It’s a point of pride and distinction, rooted in our origins. It’s how we grew from a pioneer with a fleet of seven cars to a global mobility leader with more than 90,000 team members around the world. And it’s what will continue to drive the future of the organization and mobility itself.
Over the years, we’ve learned moving forward isn’t a simple matter of going from point A to B. Today, mobility is the movement of people and goods. It goes beyond the vehicles we drive to encompass an integrated way of travel that meets every individual’s unique needs and preferences.
That is why it’s our vision to be the world’s best and most trusted mobility company. As mobility continues to evolve, we'll continue to innovate to work toward a reimagined mobility future that is more accessible, efficient and sustainable for all.
