Job Description

Because your new ideas are our way new ways of working.

Evolve, your way.

Digital at Primark

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

This is a new and exciting role in a growth area of the business. Working closely with the Digital Campaign Manager and wider Digital Marketing team, this role will assist in the management of our digital media campaigns. This is a hands-on role suited to someone with a basic understanding of developing digital media campaigns that wants to learn, grow and develop in a fast-paced environment and has an eye for fashion and great creative.

What You’ll Do as a Digital Campaign Assistant

We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:

• Support the planning, development, and execution of digital marketing campaigns across key platforms, working closely with the Digital Campaign Manager, Digital Campaign Officers, and media agency partners.
• Create and manage campaign assets and content, including writing ad copy, preparing asset briefs, reviewing content before launch, and ensuring alignment with brand tone of voice and campaign objectives.
• Collaborate with internal and external stakeholders, including creative teams, media agencies, international markets, organic social, and fashion communications teams to deliver effective campaigns and creative assets.
• Attend briefing sessions and communicate key priorities, ensuring campaigns are accurately briefed, delivered on time, and tailored appropriately for local market execution.
• Monitor and analyse campaign performance using tools such as Google Analytics and Ads Manager, providing insights and supporting continuous optimisation.
• Research and share digital marketing and paid media trends, identifying new opportunities and creative approaches to enhance campaign effectiveness.
• Manage multiple projects in a fast-paced environment, ensuring strong attention to detail, effective asset management, and support for additional business requirements as needed.

Qualifications

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 1–2 years’ experience in digital marketing, with an understanding of performance marketing channels and how campaigns contribute to overall success.
• Strong interest in fashion retail, including knowledge of current fashion trends and how to effectively market them to consumers.
• Excellent organisational skills, with the ability to manage multiple projects, meet deadlines, and work efficiently in a fast-paced environment.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across a wide range of teams and functions.
• Excellent communication and copywriting skills, with the ability to clearly relay information to key stakeholders.
• Highly detail-oriented and self-motivated, with experience reviewing content for accuracy and the ability to work both independently and as part of a team.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

Additional Information

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

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