Minimum qualifications:

• Bachelor's degree in any discipline
• 1 year of experience in a Digital Business Marketing role post graduation
• Experience with using Google Workspace (e.g., Gmail, Chrome, Docs, Sheets, etc.) or similar applications
• Ability to communicate in English fluently, to understand and execute instructions and learn via training documentations and presentations

Preferred qualifications:

• Experience with spreadsheet software or similar software
• Previous work experience in any industry (e.g., Sales/Business Development, Digital Advertising Agency, Customer Service, etc.)
• Ability to think critically, assess a situation, and suggest relevant solutions
• Excellent problem solving and analytical skills
• Good time management skills
• Interest in building a career in Digital Marketing

About the job

The Google Digital Business Marketing Apprenticeship is a program of at least 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.

This apprenticeship is intended for candidates who have completed their university degree and are looking to kick start their career in the field of Digital Business Marketing. If you’re currently pursuing a degree or working in the field for more than 12 months, we encourage you to browse our careers website for other opportunities - careers.google.com.

While at Google, you will have the opportunity to work alongside a team of Googlers to solve real life problems while developing and learning from excellent leaders. An external training partner will also support you during the program.

As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ads platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, identify insights to make their digital marketing more effective across different Google products. You'll do this in collaboration with cross functional teams.

Career Paths

Digital Business Marketing apprentices tend to explore careers such as: Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, Digital Marketing Manager

What will you learn to do?

• Marketing on Digital Platforms and Apps (Creating value through digital ads)

• Customers on Digital Platforms and Apps (Analyzing data to identify and target users)

• Business Development and Decoding the Sales Funnel (Understanding the life of a lead)

• Optimizing Digital Ad Accounts (Deep understanding of ad products)

• Strategizing and Evaluating Digital Campaigns (End-to-end campaign management)

• Running a Digital Marketing Agency (Running a viable business with digital marketing expertise)

• Troubleshooting Ad Technologies (Partnering with cross-functional to troubleshoot for ad customers)

• Generative AI in Digital Marketing and at work

• Ad Product Certifications (Qualified understanding of leading ad products)

At Google, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community.

Apprenticeships contribute towards the development of digital skills by providing opportunities for work and study. They can serve as part of your journey to a meaningful career. During the program, apprentices get exposure to different areas and teams at Google, while receiving external training and developing their professional skills on the job.

Responsibilities

• Develop your knowledge on digital ad platforms, online campaigns and troubleshooting for ad accounts. Partner with teams to drive product and partnership solutions.
  
• Learn business development by addressing leads from new and existing clients, and act as an account coordinator and facilitator.
  
• Learn to analyze data and derive insights to identify opportunities for clients and agencies.
  
• Develop knowledge of existing and emerging advertising products, and how users and clients may interact with them.
  
• Develop knowledge on applying AI based solutions for digital advertising and to enhance productivity.