Job Description

Location: New York,New York,United States

Bucherer is a globally renowned luxury watch and jewelry retailer with over 130 years of heritage. As the largest authorized retailer of Rolex and a leader in fine timepieces and jewelry, Bucherer is known for delivering exceptional client experiences across both in-store and digital touchpoints. As Bucherer USA continues to expand its ecommerce business, site merchandising plays a critical role in curating a premium digital experience that drives both engagement and conversion.

The Digital Associate will support the day-to-day execution of onsite merchandising across Bucherer’s ecommerce experience, ensuring products, collections, and content are thoughtfully presented to drive conversion while maintaining the highest luxury standards. In addition, this role will provide light coordination and oversight related to performance marketing—helping ensure alignment between onsite merchandising priorities and paid media execution, including collaboration with Bucherer’s performance marketing agency. The associate will also help implement our SEO/AIO strategy to ensure our website remains a reference in the watch and jewelry space. This role is ideal for someone who is detail-oriented, visually and analytically minded, and eager to learn how onsite experience and performance marketing work together in a high-consideration luxury environment.

Responsibilities:

Onsite Merchandising & Ecommerce Execution

• Support day-to-day site merchandising execution, including homepage, category pages, PLPs, PDPs, and onsite navigation
• Ensure accurate product setup, categorization, availability, pricing, and content in alignment with brand and manufacturer guidelines
• Assist with seasonal updates, product launches, campaigns, and key brand moments
• Partner with Creative and Merchandising teams to ensure a cohesive, premium onsite experience

Performance Marketing Alignment (Light Oversight)

• Serve as a point of coordination between onsite merchandising and performance marketing to ensure campaigns are supported by optimized landing experiences
• Review paid media landing pages, featured assortments, and promotional messaging for accuracy and alignment
• Provide feedback to the performance marketing team and agency on onsite priorities, inventory considerations, and featured collections
• Support performance marketing meetings by sharing onsite insights and updates

Agency Coordination & Support

• Assist with light oversight of the performance marketing agency, helping ensure onsite execution aligns with paid media strategy
• Review select agency outputs (landing pages, featured assortments, promotional placements) for accuracy and brand alignment
• Flag issues, opportunities and insights related to onsite performance or conversion

Reporting & Optimization

• Monitor onsite performance metrics including conversion rate, bounce rate, PDP engagement, and merchandising performance
• Share insights on product performance, customer behavior, and onsite trends with cross-functional partners
• Support A/B testing and optimization efforts related to merchandising, navigation, and content placement

SEO & AIO

• Help implement the SEO and AIO strategy, ensuring we make progress on search and AI traffic
• Leverage our SEO platform (Conductor) to identify opportunities and measure progress
• Assess progress vs benchmark of peers and ensure Bucherer remains the reference in the watch and jewelry space

Qualifications:

• 1–3 years of experience in site merchandising, ecommerce, or digital merchandising
• Experience working with ecommerce platforms (Salesforce Commerce Cloud or similar preferred)
• Strong attention to detail and visual merchandising sensibility
• Comfort working with performance metrics and onsite analytics
• Ability to collaborate cross-functionally with marketing, creative, and analytics teams
• Interest in luxury watches, fine jewelry, or premium retail
• Proficiency in Excel / Google Sheets; experience with GA4 or ecommerce analytics tools is a plus
• Experience working with SEO platform such as Conductor or SEM rush

SALARY RANGE: $67,000 - $77,000 per year

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

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