Job Description

Drive impact. Optimise performance. Shape the future of GWM.

Are you ready to join one of Australia's most innovative automotive manufacturers? Do you thrive in a fast-paced, dynamic environment where your contributions have a real impact? If so, we have an
exciting opportunity for you!

About GWM Australia:

GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and
cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUV, and the innovative Ora EV and many more exciting vehicles and technology on the horizon!

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

Why Join Us?

GWM is quickly becoming one of the leading automotive brands in Australia and New Zealand. With ambitious plans to introduce even more groundbreaking products, there’s no better time to join our team and accelerate your career to new heights!

What We Offer:

• Be part of a high-growth automotive brand with big ambitions in ANZ
• Work in a dynamic role with real ownership, influence and visibility
• Collaborate with talented internal teams and best-in-class agency partners
• Shape media strategy that directly impacts brand growth and sales outcomes
• A strong work-life balance, hybrid / work-from-home flexibility
• A culture driven by innovation, collaboration, and success
• Access to 24/7 counselling services for you and your family
• 12 weeks paid parental leave for primary care givers and 6 weeks for secondary care givers
• Access to a family vehicle lease program

About the Role: As the Digital & CRM Specialist, you will be responsible for
developing, implementing, and optimising digital marketing strategies and CRM
initiatives to enhance customer engagement, retention, and satisfaction. This
position will provide support for GWM’s owned, customer-facing digital
platforms with the goal of improving brand strength and driving sales. Be part of a high-performing marketing team.

Key Responsibilities:

• Develop, implement, and optimise digital marketing campaigns across various
  channels (email, social media, website, SEO/SEM, paid advertising).
• Manage website content updates and ensure it aligns with brand standards and marketing goals.

• Utilising website analytics to manage and adjust the SEO strategy.
• Track and analyse digital campaign performance metrics to improve ROI.
• Oversee CRM systems and data to segment customers for targeted campaigns.
• Design and execute email marketing campaigns, including automated workflows, newsletters, and promotions.
• Monitor and report on the performance of digital and CRM initiatives using key performance indicators (KPIs).
• Continuously track and evaluate ROI and the success of marketing campaigns.
• Work with broader analysis teams to ensure Daily/Weekly/Monthly KPI reporting using Power BI (or equivalent) reporting on key Digital / CRM metrics; with a view to recommending improvements and upgrades.
• Partner with cross-functional teams, including sales, creative, and IT, to deliver cohesive marketing initiatives.
• Collaborate with external vendors, sales & marketing colleagues and agencies for specialised digital marketing projects.

Skills and Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, email marketing, and CRM management.
• Strong knowledge of CRM software and digital marketing tools such as Salesforce, Salesforce Marketing Cloud, Storyblok, Customer.io, GA4, GTM and SEO tools (or their equivalents).
• Proficiency in data analysis and reporting with analysis software.
• Keen interest in AI tools using a ‘test and learn’ approach
• Excellent written and verbal communication skills.
• Self-starter, results-driven and works to deadlines
• A team player

Become a vital part of a dynamic team representing one of ANZ’s fastest-growing
automotive brands! If you’re passionate about performance, obsessed with
optimisation and ready to make your mark — we’d love to hear from you.