Job Description

Your Role:

We are looking for a forward-thinking Front-End Developer who specializes in Digital Analytics, Personalisation, and MarTech Innovation

1. The Builder: You will use your coding skills (JavaScript, HTML, CSS) to engineer robust data collection (Adobe Analytics) and personalization (Adobe Target) layers.
2. The Researcher: You will lead R&D initiatives to evaluate new MarTech tools, solve emerging challenges (like cookie deprecation), and prototype solutions for both Web and Mobile Apps.

Key Responsibility:

1.Analytics Tagging & Implementation

• Data Layer Management: Collaborate with core developers to define and maintain a JSON-based Data Layer to expose application data to the tracking scripts.
• Tag Management: Configure Adobe Launch (Tags) properties, creating Rules, Data Elements, and Extensions to trigger tracking based on user actions (e.g., page loads, clicks, video interactions).
• Custom Code: Write custom JavaScript within the tag manager to handle complex data scraping, manipulation, or complex event triggers.
• Quality Assurance: Debug and validate tracking requests using tools like Adobe Experience Platform Debugger, Charles Proxy, or browser network logs to ensure data accuracy.

2. Personalisation & A/B Testing

• Experience Setup: Use HTML, CSS, and JavaScript to code and execute A/B tests and personalization activities within Adobe Target.
• Technical Setup: Write scripts to dynamically insert content, hide elements, or restructure page layouts for test variations ensuring flicker-free experience delivery.
• Troubleshooting: Diagnose rendering issues in SPAs (Single Page Applications) or complex web environments.

3.Collaboration & Maintenance

• Translate business tracking requirements into technical implementation specs.
• Monitor existing tags to ensure site updates or deployments do not break existing tagging or personalization selectors.

4.R&D & Innovation:

• Proactively researches new features within the MarTech stack (e.g., new Adobe extensions, browser privacy updates like ITP/ETP) to identify opportunities for improvement.
• Independently investigates technical feasibility for new channels (Web vs. App) and emerging technologies (e.g., Server-Side tagging, Consent Management Platform, Customer Data Platform, etc.).
• Interest in exploring "Proof of Concepts" (POCs) for emerging web/app technologies.

5.Regulatory Compliance

• Ensures all operations are in compliance with departmental, local, Group and regional regulations
• Ensures compliance with regulatory requirements, internal and external auditors

Job Specification *

Qualifications

(Basic Degree/Diploma etc)

• Bachelor's Degree or Professional Qualification in the relevant discipline (Finance/Business/Financial Engineering/ IT/Computer Science/Data Science and Analytic)

Professional Qualification and/or Regulatory, Licensing requirements Added advantage but not required: Adobe Certified Expert (ACE) Relevant Work Experience

• At least 3 years of experience of relevant banking background in established bank / financial institutions or digital agency in digital analytics and digital marketing exposure.

Required Competencies and Skills *

Competencies/Skills

(Essential to succeed in this job)

Technical/Functional skills

• Front-End Engineering: Advanced proficiency in core web technologies, specifically JavaScript (ES6+), HTML5, CSS3, and jQuery, with a focus on DOM manipulation.

• Adobe Solutions Mastery: Hands-on expertise in Adobe Launch/Data Collection (Rule configuration & Custom Code), Adobe Analytics (Tagging strategy), and Adobe Target (Activity setup & VEC).

• Mobile App Implementation: Experience deploying Adobe Mobile SDKs for iOS and Android; familiarity with mobile frameworks (React Native) and messaging platforms (Airship, Appsflyer) is a strong advantage.

• SPA Architecture: Proficiency in architecting tracking solutions for Single Page Applications (SPA), specifically handling state changes in React, Angular, or Vue environments.

• MarTech Ecosystem: In-depth knowledge of the wider digital marketing stack, including but not limited to Customer Data Platforms (CDP) and Data Management Platforms (DMP).

• Data Strategy & Integration: Ability to connect disparate data points across platforms to construct a holistic customer view.

• Analytical Insight: Strong capability to move beyond implementation—translating technical data collection into actionable business insights.

Personal/Soft Skills & Competencies

• Autonomy & Collaboration: Balances independent execution with effective teamwork, seamlessly managing multiple concurrent projects and priorities.
• Meticulous Execution: Demonstrates absolute precision in coding and data handling; ensures zero-defect syntax to guarantee data integrity.
• Analytical Troubleshooting: Exhibits deep curiosity and rigor in investigating root causes to resolve complex technical blockers.
• Technical Translation: Articulates complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Adaptive Agility: Willingness to learn new platforms/MarTech (e.g., Airship, CDP) and evolves technical skill sets to match the changing marketing landscape.
• Innovation Mindset (R&D): Proactively scouts emerging MarTech features and industry trends to identify opportunities for system improvement.
• Results-Driven: Proven track record in managing project lifecycles and delivering on digital performance targets.
• Culture Champion: Fosters a culture of service excellence and continuous growth to attract and retain top talent within CIMB Group.