Job Description

DigitalAdvertisingStrategist

(Remote Canada)

Enspirefor Enterprise is a digital marketingagency that provides digital marketing solutions to franchise,multilocationand enterprise businesses.  We offer a full suite of digital marketing solutions and apply them based upon the unique needs of our clients. Our approach, combined with our business intelligence platform,ultimately allowsour clients to unify, scale, andoptimizetheir local and national marketing strategies.  

We are looking for a digital marketing expert with strong leadership skills to oversee Digital Advertising campaigns for our most valuable clients. The successful candidate will lead the strategy, execution, and performance optimization of digitaladvertisinginitiatives by analyzing data, developing strategies,optimizingcampaigns, and delivering comprehensive performance reporting. As the in-house expert, they willleveragetheir experience to ensure clients achieve a strong ROI on their digital marketing investments withEnspirefor Enterprise. Finally, through collaboration and mentorship, the candidate will play a key role in enhancing the skills, efficiency, and overall impact of theEnspirefor Enterprise performance team.

Core responsibilities:

• Lead the Digital Advertising strategy, execution, and optimization for assigned clients and prospects, ensuring campaigns align with their businessobjectives

• Collaborate with Sales and Client Services to translate client goals into data-driven marketing strategies that deliver on brand visibility, lead volume, and lead quality targets.

• Ensure all creative assets, including website content, images, and video assets, align seamlessly with the overarching digital strategy to maximize performance and meet clientobjectives

• Oversee the setup and implementation of campaigns for new clients, ensuring alignment with brand standards and location-specific performance goals.

• Proactively analyzeKey PerformanceIndicators (KPIs),including web trafficandlead generationmetricstoidentifyopportunities for optimization using best practices and advanced tools.

• Execute performance tests, such as A/B testing, predictive modeling, and cost-benefit analysesto drive campaign improvements and achievemaximumROI.

• Innovate and implement new processes, tools, and techniques to improve campaign performance and efficiency.

• Ensure the reliability and effectiveness of key campaign components, including call tracking, form fills, ad copy, landing pages, and reporting mechanisms.

• Prioritize tasks and provide clear direction to team members, ensuring the effective execution, optimization, and fulfillment of campaigns for assigned accounts whilemaintainingquality and performance standards.

• Serve as the escalation point for critical issues, engaging executive leadership as needed to resolve challenges promptly.

• Showcaseexpertiseand professionalism during client-facing performance reviews, new account onboarding meetings, and sales presentations to build trust and confidence.

Client Reporting and Analysis

• Develop standardized performance and campaign health reports at both brand and location levels, enablingtimely,accurate, and actionable analysis of performance trends.

• Deliver insightful performance analysis that highlights campaign status, results against targets, drivers of variance, and clear recommendations to enhance outcomes and improve client satisfaction.

• Collaborate with Client Services and Sales to provide market analysis, performance insights, and tailored reports, whileparticipatingin client discussions to manage expectations and communicate results effectively.

• Partner with Fulfillment and R&D teams to ensure the accuracy, reliability, and functionality ofEnspirereporting tools, includingCentermark

• Collect, analyze, and interpret digital, web, and mobile performance data across theEnspireportfolio to evaluate the effectiveness of digital traffic tools, vendor contributions, and overall campaign processes.

Job Requirements:

• Bachelor’s degree inMarketing, Business, Communications, or a related field; advanced degrees are a plus.

• 3+ years of experience leading complexDigital Advertisingstrategies for large clients, preferably in franchise or multi-location environments.

• Expertisein Paid Search, Programmatic Display, and Social Advertising, with a strong focus on optimization, fulfillment, data analysis, and performance reporting.

• Advancedproficiencyin tools such as Microsoft Excel, Microsoft Power BI,Microsoft Advertising,Google Analytics, Google Data Studio, Google Ads, MetaAdsand/or other digital marketing platforms.

• Demonstrated ability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to measure andoptimizecampaign success.

• Extensive experience in evaluating both digital and offline marketing opportunities and developing tailored strategies and playbooks for clients across diverse industries.

• Proventrack recordof delivering strong technicalexpertiseand leadership, driving results for both teams and clients.

• Exceptional team player with the ability to collaborate effectively across teams and departments.

• Self-motivated and results-driven, with a demonstrated ability to think creatively and drive innovation in digital strategies.

• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.

Salary Range (Ontario & BC Only):

The estimated base salary range for this role is CAD$63,000.00 - CAD$77,000.00 per year. We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed. The posted range is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-related factors, including work location, candidate experience and expertise, and other relevant considerations.We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at Perseus_HR@constellationhbs.com.#LI-MA1#Enterprise Online