Job Description

Job Title: Digital Advertising Specialist (Google & Meta Ads)

Location: Onsite - San Jose, CA

Type:Full-time/Contract

Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications

About the Role

We are seeking an experiencedGoogle and Meta Ads Specialistto lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.

Key Responsibilities

1. Campaign Strategy & Structure

• Design, launch, and scale paid campaigns onGoogle AdsandMeta Adsto drivequalified leadsfor Think Academy’s trial and long-term math programs.
• Build a performance framework focused on measurable outcomes —weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL)

2. Landing Page & Creative Optimization

• Collaborate with the content, SEO, and design teams to improvelanding page conversion rates (CVR)
• ConductA/B testingon ad creatives, headlines, and formats to identify high-performing assets.
• Analyze performance across audiences and platforms to continuously improve engagement and ROI.

3. Performance Monitoring & Cost Adjustment

• Evaluate whichad types and objectives(e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
• Continuously monitorCPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.
• Generate performance reports with actionable insights and data-driven recommendations.

1. Meta Ads Execution & Trend Integration

• Identify trending topics, seasonal demand, and parent-driven interests to producehigh-impact Meta campaigns
• Work with the creative team to delivertimely, trend-aligned ad content(video, carousel, static).

Qualifications

• 3+ years of hands-on experience managingGoogle Ads (Search, Display, Performance Max)andMeta Ads (Facebook/Instagram)
• Proven track record of improvingconversion rates and lowering acquisition coststhrough structured testing and optimization.
• Deep understanding oflanding page dynamics, conversion tracking, and audience segmentation
• Experience ineducation, e-learning, or family-oriented industriespreferred.
• Strong analytical skills and proficiency withGA4, Google Tag Manager, and Meta Business Suite
• Excellent written and verbal communication skills in English.

What We Offer

• Competitive compensation based on experience.
• Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
• Collaborative team with a focus on creativity, experimentation, and measurable growth.
• PTO, Health, Vision, & Dental Insurance, 401(k)