Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Lead the end-to-end digital customer acquisition strategy for RYZE across app, web, social media, performance marketing, affiliate, and partner ecosystems to maximize quality subscriber acquisition while ensuring cost efficiency and sustainable growth.

• Drive continuous optimization of the customer acquisition funnel by monitoring key performance indicators including Disciplined Gross Additions (GA), Net Additions (NA), smartphone penetration, activation quality, subscriber acquisition cost (SAC), retention, and conversion rates, implementing data-driven interventions to improve performance while being efficient in spending.

• Lead AI-driven and digital innovation initiatives by identifying opportunities to leverage automation, predictive analytics, fraud detection, and emerging technologies to enhance customer acquisition effectiveness, operational productivity, customer experience, and partner performance.

• Oversee end-to-end online SIM delivery operations by onboarding, operationalizing, and managing delivery partners while ensuring service level agreement (SLA) compliance, seamless customer fulfillment, and operational excellence across all digital acquisition channels.

• Establish and strengthen acquisition quality governance by monitoring activation quality, subscriber validation, fraud prevention, retention performance, and customer onboarding standards to maximize long-term subscriber value.

• Develop and execute campus engagement strategies targeting universities and educational institutions by building strategic partnerships and executing on-ground campaigns to strengthen youth acquisition and brand presence.

• Lead, coach, and develop Digital Growth Officers (DGOs) by setting clear performance expectations, monitoring productivity, conducting regular performance reviews and field coaching, and building a high-performing acquisition team.

• Collaborate closely with Commercial, Digital, Product, Customer Experience, Technology, Finance, Marketing, Legal, and external partners to deliver integrated acquisition initiatives that accelerate business growth while maintaining governance and compliance standards.

Academic Qualification

• Bachelor's degree in Business Administration, Marketing, or any relevant discipline.

Job Experience Required

• 7 to 10 years of relevant experience in telecom / digital sales, digital distribution, customer acquisition through app, web, online marketing, or hands on experience of online channel or sales management.

Required Capabilities

• Advanced knowledge of digital customer acquisition strategies across app, web, performance marketing, affiliate marketing, digital partnerships, and online sales channels within a competitive telecom or digital ecosystem.

• Strong understanding of customer acquisition analytics, funnel optimization, subscriber lifecycle management, activation quality, retention metrics, SAC optimization, and performance reporting.

• Proven capability in managing strategic partners, delivery ecosystems, and cross-functional stakeholders while ensuring operational excellence and SLA compliance.

• Sound knowledge of AI, automation, advanced analytics, and digital technologies that enhance acquisition efficiency, fraud prevention, customer experience, and operational productivity.

• Strong leadership, commercial acumen, analytical thinking, problem-solving, and execution capabilities with the ability to build high-performing teams and deliver measurable business outcomes.

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.
Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.
At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.