About SKF
SKF started its operations in India in 1923. Today, SKF provides industry leading automotive and industrial engineered solutions through its five technology-centric platforms: bearings and units, seals, mechatronics, lubrication solutions and services. Over the years the company has evolved from being a pioneer ball bearing manufacturing company to a knowledge-driven engineering company helping customers achieve sustainable and competitive business excellence.
SKF's solutions provide sustainable ways for companies across the automotive and industrial sectors to achieve breakthroughs in friction reduction, energy efficiency, and equipment longevity and reliability. With a strong commitment to research-based innovation, SKF India offers customized value-added solutions that integrate all its five technology platforms.
SKF Purpose Statement
Together, we re-imagine rotation for a better tomorrow.
By creating intelligent and clean solutions for people and the planet
Position Title: DGM – Communications, ISEAM
Reports To:Head – Marketing & Communications, ISEAM
Role Type: Team Management
Location: Pune
Job Responsibilities
Role Purpose
Lead integrated internal and external communications for the ISEAM region (India, Southeast Asia,and Middle East), driving a consistent and high-impact narrative across markets.
The role owns media relations, brand positioning, corporate communications, and internal engagement, with a strong focus on share of voice, governance, and stakeholder alignment. It works closely with global and regional teams to ensure consistency of messaging and brand standards.
Key Responsibilities
External Communications & Media
Drive media strategy to improve share of voice (SOV), visibility, and leadership positioning
Lead PR and media engagement for product launches, leadership visits, and thought leadership
Manage PR agencies and build strong media relationships
Ensure consistent brand narrative across PR, social media, and campaigns
Collaborate with global and regional teams to align messaging and amplify impact
Corporate Communications & Compliance
Own communication for annual reports, quarterly results, AGM, and investor communication
Ensure accuracy, timeliness, and compliance with corporate and regulatory standards
Internal Communications
Lead communication for strategy, culture initiatives, HR programs, and organizational changes
Enable leadership messaging across channels (town halls, campaigns, internal platforms)
Partner closely with HR and leadership to drive engagement and alignment
Brand, Content & Customer Voice
Act as custodian of brand narrative and social media content quality
Lead content development across PR, leadership communication, and digital platforms
Drive voice of customer (VoC) initiatives and translate insights into brand actions
Partner with global teams on brand governance and tracking
Team & Stakeholder Leadership
Lead and develop a regional communications team (PR, brand, internal comms)
Collaborate with cross-functional teams and external partners for integrated execution
Reputation, Governance & Reporting
Drive crisis communication readiness and reputation management
Establish communication processes and governance frameworks
Track and report on SOV, media quality, engagement, and brand perception
Qualifications & Experience
MBA/Master’s in Communications, Marketing, or related field
10–15 years in corporate communications, PR, and internal communications
Experience across multi-country / matrix environments
Proven team leadership experience
Success Metrics
Share of Voice (SOV) and quality of media coverage
Media engagement and leadership visibility
Timely, compliant corporate communications
Brand consistency across PR, social, and campaigns
Voice of customer insights and brand perception improvement
Internal communication effectiveness
Team performance and stakeholder satisfaction
Why This Role Matters
This role shapes how ISEAM is perceived—externally through strong media presence and brand positioning, and internally through clear and engaging communication that drives culture and strategy execution.
Interested, please share your updated profile – shivani.kumar@skf.com prachi.chourasia@skf.com
We fight friction to move the world forward.
20% of all energy consumed is spent overcoming friction.
At SKF, we’re constantly fighting that friction, to reduce energy waste and make the most of the resources we have.
Since 1907, we’ve been making some of the world’s most innovative bearings, seals, lubrication systems to reduce friction.
But we sell something bigger. Less friction means more energy saved.
By seeking out and reducing friction, we’re making industry smarter, more competitive, and more energy efficient. And in collaboration with other forward-thinking companies, actually tackling some of the most pressing challenges of our time. Ultimately, helping to build a more sustainable future where we can all do more with less.
