Job Description

We are not here to blend in. We are here to redefine what observability means and how it is delivered.

groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As a part of our marketing team, you won’t just market a product, you’ll help reshape the narrative of the category so the world understands why groundcover is the clear, modern choice for engineering and operations teams.

About groundcover

groundcover is a fast-growing Series B startup delivering the industry’s most modern observability platform for cloud-native environments. Powered by BYOC and eBPF and designed for Kubernetes from day one, our platform delivers full stack observability with dramatically lower cost, operational overhead, and complexity.

As systems evolve toward AI powered services and LLM based applications, observability must evolve with them. groundcover is built for this reality, enabling teams to understand performance, reliability, and behavior across microservices, infrastructure, and AI workloads.

We’re not chasing category leaders - we’re redefining the category. As our first Developer Advocate, you will play a foundational role in defining our developer voice, community strategy, and technical credibility. You will engage directly with developers, SREs, and platform teams, challenge legacy assumptions from vendors like Datadog, Grafana, and Dynatrace, and help build a modern community focused on speed, clarity, and real engineering value.

What You’ll Do

• Serve as the technical voice of groundcover to the developer and SRE community, with a focus on cloud native systems, Kubernetes, and AI driven workloads.
• Create high impact technical content including blog posts, deep dive articles, diagrams, demos, videos, workshops, and conference talks.
• Build and maintain sample applications, reference architectures, and demos that show how modern observability works in real production environments, including LLM powered systems.
• Partner closely with product and engineering to bring developer feedback into roadmap discussions, identify usability gaps, and improve the developer experience.
• Actively engage with developer communities through conferences, meetups, podcasts, online forums, and social platforms.
• Help shape groundcover’s point of view on observability, reliability, and AI observability by translating complex systems into clear, practical narratives.
• Support product launches by creating technical messaging, demos, and enablement materials for developers and field teams.
• Explore new technologies, tools, and trends in cloud native infrastructure and AI, and turn that learning into actionable guidance for the community.

This is a Hybrid role in San Francisco

Requirements

• 3 to 4+ years of experience as a Developer Advocate, Software Engineer, or Technical Marketer building and explaining technical products.
• Deep hands-on experience with Kubernetes, containers, and distributed systems.
• Strong understanding of observability concepts including metrics, logs, traces, profiling, and reliability practices.
• Familiarity with AI driven systems, LLM based applications, or a strong desire to develop expertise in this space.
• Public examples of technical writing, talks, demos, or open source contributions.
• Ability to communicate complex technical topics clearly, honestly, and without hype.
• Self directed mindset with comfort operating in ambiguity and building new programs from the ground up.