Job Description

Requisition No: 876177

Agency: Agriculture and Consumer Services

Working Title: DEVELOPMENT REPRESENTATIVE SUPV-SES - 42005358

Pay Plan: SES

Position Number: 42005358

Salary: $62,000.00 - $65,000.00

Posting Closing Date: 06/01/2026

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DEVELOPMENT REPRESENTATIVE SUPERVISOR - SES

FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

DIVISION OF MARKETING AND DEVELOPMENT

BUREAU EDUCATION AND COMMUNICATION

*** OPEN COMPETITIVE OPPORTUNITY ***

CONTACT:

Donna Watson (850) 617-7341

MINIMUM REQUIREMENTS:

A high school diploma or its equivalent and nine (9) years of professional or paraprofessional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or

A bachelor's degree (4 years) from an accredited college or university with major course of study in marketing, business, merchandising, economics, agriculture, international affairs, leisure services, or communications and five (5) years of professional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or

Completion of the Development Representative Trainee Program and three (3) years of professional experience as described above; or

A master's degree (6 years) from an accredited college or university with major course of study in business administration and four (4) years of professional experience as described above.

Requires possession of a valid Driver License.

EDUCATIONAL NOTE:Graduates utilizing education attained in the United States to meet the minimum requirements of a position will not be appointed until verification of the applicable degree has been obtained.Foreign trained graduates utilizing a degree attained outside of the United States to meet the minimum requirements of a position must be prepared to provide a copy of a credential evaluation conducted by an Approved Credential Evaluation Agency. A list of approved agencies can be viewed at “Approved Credential Evaluation Agencies, Florida Department of Education.” Approved Credential Evaluation Agencies (fldoe.org)

Please Note: There will be a standard numerically based work sample administered with an established minimum required passing score to all eligible candidates in order to move to the next phase of consideration as part of the hiring process for this position

***ATTENTION CANDIDATES***

To be considered for a position with the Florida Department of Agriculture and Consumer Services:

• All fields in the Candidate Profile must be completed (an attached resume is not a substitution for the information required on the candidate profile).
• Work history, duties and responsibilities, hours worked, supervisor, and formal education fields, etc. must be filled out to determine qualifications for this position.
• Responses to Qualifying Questions must be verifiable in the Candidate Profile.

The Florida Department of Agriculture and Consumer Services values
and supports employment of individuals with disabilities. Qualified
individuals with disabilities are encouraged to apply.

NOTES:

To maintain fairness and integrity, applicants are required to provide honest and authentic responses during all stages of the evaluation and selection process. Applicants must rely on their own personal knowledge, thoughts, and impressions. A candidate’s use of Artificial Intelligence (AI) tools to answer qualifying questions or participate in interviews will be taken into consideration when determining qualification for the position.

Successful applicant must pass a background screening, including fingerprinting, as a condition of employment.

Occasional travel required.

JOB DUTIES:

Media Agency Contract Manager - Serve as media agency contract manager for the division’s advertising agency. Work with agency to develop effective social media campaigns for approval by bureau chief. Ensure campaigns are aligned with the department’s multi-million-dollar media buy for consistency, timing and availability timeline. Evaluate and report on media pitches from advertisers. Research topics and marketing concepts for viability and success. Draft, approve and edit content before final approval from bureau chief for placement with media agency. Supervise communications staff positions within bureau. Track and manage media agency budget, flowchart and traffic instructions in coordination with bureau chief. Effectively communicate with members of the Division of Marketing’s bureaus and sections.

Fresh From Florida Club - Supervise team to manage the “Fresh From Florida” Loyalty Club Program, including but not limited to creating calendar of events, draft content, working with developers and media agency and making recommendations for upgrades and additions to platform in coordination with bureau chief.

Management of FFF Website Maintenance - Supervisor for division website, FollowFreshFromFlorida.com. Manage a team who develops new and up to date content on a monthly basis including recipes, images, landing pages, etc.

Coordinate “Fresh! Video Operations – work with video production staff and culinary to determine what commodities are featured in new photography and video components. Works on-site as production supervisor during shoots. Maintain calendar and timeline for final editing and inclusion to website.

Perform related work as required.

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong knowledge of current marketing tools and strategies to lead integrated social media campaigns from concept to execution.
• In depth knowledge and understanding of social media platforms.
• Knowledge of the methods and techniques of promoting merchandise.
• Knowledge of public relations principles and practices.
• Knowledge of the principles and techniques of effective communication.
• Knowledge of program planning and evaluation techniques.
• Excellent verbal, written and presentation skills.
• Strong writing and communication skills.
• Strong analytical skills.
• Ability to handle multiple priorities while ensuring a high degree of accuracy.
• Ability to create, implement and oversee communications programs and promotions.
• Ability to provide supervision and direction to staff.
• Ability to provide technical assistance and advice to business groups.
• Ability to plan and coordinate promotional activities.
• Ability to present information in a concise and organized manner.
• Ability to establish and maintain effective working relationships with others.
• Ability to work independently.
• Ability to design and develop promotional materials.
• Ability to communicate effectively.
• Ability to determine work priorities, assign work, and ensure proper completion of work assignments.

SPECIAL NOTES:

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.