Job Description

Requisition No: 877552

Agency: Agriculture and Consumer Services

Working Title: DEVELOPMENT REPRESENTATIVE II - 42000824 (FOR INTERNAL AGENCY EMPLOYEES ONLY)

Pay Plan: Career Service

Position Number: 42000824

Salary: $46,000.24

Posting Closing Date: 06/14/2026

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DEVELOPMENT REPRESENTATIVE II

FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

DIVISION OF MARKETING AND DEVELOPMENT

***INTERNAL AGENCY OPPORTUNITY--
ONLY CURRENT EMPLOYEES OF THE FLORIDA DEPARTMENT OF
AGRICULTURE AND CONSUMER SERVICES WILL BE CONSIDERED.***

CONTACT:

Donna Watson (850) 617-7341

MINIMUM REQUIREMENTS:

A high school diploma or its equivalent and seven (7) years of professional or paraprofessional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or

A bachelor's degree (4 years) from an accredited college or university with a major course of study in marketing, business, merchandising, economics, agriculture, international affairs, leisure services, or communications and three (3) years of professional experience in marketing, advertising, public relations, agriculture, international affairs, leisure services, business or industry development, the travel industry or in hotel or restaurant management; or

A master's degree (6 years) from an accredited college or university with a major course of study in business administration and two (2) years of professional experience as described above.

Requires possession of a valid Class E driver license.

***ATTENTION CANDIDATES***

To be considered for a position with the Florida Department of Agriculture and Consumer Services:

• All fields in the Candidate Profile must be completed (an attached resume is not a substitution for the information required on the candidate profile).
• Work history, duties and responsibilities, hours worked, supervisor, and formal education fields, etc. must be filled out to determine qualifications for this position.
• Responses to Qualifying Questions must be verifiable in the Candidate Profile.

The Florida Department of Agriculture and Consumer Services values
and supports employment of individuals with disabilities. Qualified
individuals with disabilities are encouraged to apply.

ADDITIONAL REQUIREMENTS:

Occasional travel required.

NOTES:

To maintain fairness and integrity, applicants are required to provide honest and authentic responses during all stages of the evaluation and selection process. Applicants must rely on their own personal knowledge, thoughts, and impressions. A candidate’s use of Artificial Intelligence (AI) tools to answer qualifying questions or participate in interviews will be taken into consideration when determining qualification for the position.

Successful applicant must pass a background screening, including fingerprinting, as a condition of employment.

JOB DUTIES:

Serves as assistant Media Brand Manager for Fresh From Florida. Assisting supervisor in planning and executing all schedules of brand presence on all social media platforms. Copywriter/editor for a range of marketing and communication materials. Proof reading experience and knowledge of standard style guidelines required. Develop core messaging based on research, data, ROI and feedback from consumers and industry. Collaborate with internal staff and Agency of Record in creating, editing and presenting core messaging for brand strategy to leadership. Assists Media Supervisor with content (video and photography) planning for culinary team. Manage media calendar with Agency including campaign planning and execution. Weekly consumer engagement reporting for leadership. Write scripts for video and radio advertising.

Works with Media Supervisor to manage the Fresh From Florida Loyalty Club Program, including but not limited to creating calendar of events, drafting content, working with developers and media agency to make recommendations for upgrades and additions to platform. Manage the Fresh From Florida Club monthly newsletter, including recommending content to Media Supervisor and working with Chef to develop new content monthly.

Assist Media Supervisor in managing the agency contract including execution of yearly media flowchart and provide reports to Supervisor and Bureau Chief on allocations and shifting budget categories. Meet with members of Retail, Campaign Development and Industry teams on Consumer campaigns that require Media content development. Make recommendations on developing new landing pages and maintaining current website content including recipe writing/editing, updating images, developing landing pages, etc.

Perform other job-related duties and special assignments as required.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to write in a skilled, clear, and concise grammatically correct manner.
• Ability to have excellent interpersonal and communication skills.
• Ability to work in team environment with creative teams.
• Ability to be highly self-motivated and well organized.
• Ability to exhibit excellent leadership, people and project management skills with an eye for detail.
• Knowledge with interviewing skills.
• Knowledge and experience writing press releases, advertorials and advertising copy.
• Knowledge of the methods and techniques of compiling, classifying and analyzing data.
• Knowledge of the principles and techniques of effective written communications.
• Knowledge of social and digital media.
• Ability to compile, analyze and report marketing information.
• Ability to present information in a concise and organized manner.
• Ability to plan, organize and coordinate work assignments.
• Ability to communicate technical information effectively.
• Ability to review and evaluate data.
• Ability to establish and maintain effective working relationships with others

The Benefits of Working for the State of Florida

Working for the State of Florida is more than a paycheck. The State’s total compensation package for employees features a highly competitive set of employee benefits including:

• Annual and Sick Leave benefits;
• Nine paid holidays and one Personal holiday each year;
• State Group Insurance coverage options, including health, life, dental, vision and other supplemental insurance options;
• Retirement plan options, including employer contributions (For more information, please visit www.myfrs.com;)
• Flexible Spending Accounts;
• Tuition waivers;
• And more!

For a complete list of benefits, visit www.mybenefits.myflorida.com

SPECIAL NOTES:

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE. Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply. Certain service members may be eligible to receive waivers for postsecondary educational requirements. Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. Veterans’ Preference documentation requirements are available by clicking here All documentation is due by the close of the vacancy announcement.