Join a team that's All Kinds of Useful
At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.
At Origin, we’re on a mission to get energy right for our customers, community and planet. As we transform the way we serve millions of Australians, we’re looking for a passionate Designer – Content & Experience to help bring our brand to life across our digital sales channels.
If you’re a strategic thinker with a hands-on approach, obsessed with customer journeys, conversion optimisation, and crafting content that drives results — this could be your next big move.
Why this role matters
This is more than a content role. It’s a chance to shape how customers experience Origin at every stage of their journey. We service 4.8 million customers across residential and business accounts and this role will play a critical role in ensuring customer-facing content is relevant, timely, but most important, useful.
You’ll sit within our Marketing team’s Customer Communications Experience & Personalisation stream, partnering closely with digital, product, service functions and performance teams to:
Create compelling, conversion-focused content across our digital sales channels
Enhance product pages and landing pages to improve onsite experience
Drive measurable growth in customer acquisition and sales performance
Support communications objectives across all of our digital channels, including web, app, email and app
You’ll play a critical role in ensuring our content is engaging, persuasive, and aligned to our brand tone helping turn interest into action across all of our experience touchpoints for our residential and business customers.
What you’ll be doing
Delivering high-impact content across digital sales channels
Tailoring content to each stage of the customer journey
Supporting optimisation of product and landing pages to improve conversion rates
Using data and performance insights to continuously improve content effectiveness
Maintaining content governance standards — accuracy, compliance and consistency
Managing multiple projects while keeping quality and deadlines front of mind
Collaborating across teams to bring bold ideas to life
This is a hands-on role. You’ll think on your feet, move quickly, and contribute tactically while aligning to broader strategic goals.
What you’ll bring
Essential:
Proven experience in sales or acquisition-focused content
Strong writing and editing skills with a persuasive edge
Experience optimising content across a sales funnel
Ability to use data and insights to inform decisions
Confidence working across multiple stakeholders and projects
A proactive, detail-oriented mindset
Desirable:
Experience in large organisations
Exposure to agency, in-house or not-for-profit environments
Knowledge of WordPress or similar CMS platform
Who you are
You’re a customer champion. You care about impact. You look for better ways to do things. And you take accountability for delivering results.
You thrive in collaborative environments, invite diverse perspectives, and are comfortable presenting your ideas across the business. You see feedback as fuel for growth.
Why join Origin?
We’re transforming and this is a pivotal time to join us.
We offer:
Ongoing learning via LinkedIn Learning and our internal Learning Hub
21 weeks paid parental leave for primary carers
Paid volunteer leave and opportunities through the Origin Foundation
Energy discounts on selected products
Access to our Employee Share Plan
Supportive, purpose-driven leadership
Ready to help shape the future?
If you’re excited about creating powerful digital experiences that convert and doing it in a purpose-led organisation that genuinely cares about impact, we’d love to hear from you.
Apply now and help us get energy right.
Origin - Where good change happens
At Origin, we’re powered by people who believe in creating change.
We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.
Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.
Here's a little about us: https://www.originenergy.com.au/about/careers/
Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.
Please note unsolicited CVs from agencies will not be accepted.
Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.
Origin is one of Australia's leading energy companies, exploring, generating and delivering energy to over 4 million customer accounts. Our purpose – getting energy right for our customers, communities and planet – drives everything we do.
As Australia's largest energy retailer, we have an important role to play in providing electricity, natural gas, solar and LPG to Australian communities and work every day to make energy more affordable, more sustainable, smarter and easier for our customers.
We are committed to leading the transition to a cleaner energy future and believe our company, and the energy industry more broadly, should be at the forefront of action to reduce carbon emissions. Origin was the first Australian company to set an emissions reduction target endorsed by the Science Based Targets initiative (SBTi) – aiming to halve our Scope 1 and Scope 2 carbon emissions by 2032, as we work towards achieving net zero emissions by 2050.
Through the Origin Energy Foundation, we support programs that use education to help break the cycle of disadvantage and empower young Australians to reach their potential, contributing more than $27 million to support community organisations since 2010.
View our community guidelines here: http://bit.ly/1GQP6E9
