Job Description

[What the role is]

As a Deputy Manager, International Leisure, you should possess strong knowledge of the tourism industry. You will manage and lead the South Asia, Middle East and Long-haul teams to develop the sales pipeline, drive island visitorship and revenue. You will also work closely with the team to develop and execute successful co-marketing campaigns with trade partners and stakeholders.
You should be confident in communicating effectively with clients to understand their needs, while leveraging internal resources to achieve assigned objectives and sustain business growth.

[What you will be working on]

• Support the Unit Head in executing strategies to achieve visitorship and revenue growth

• Guide and support team members on strategy, implementation, market performance, and achieving budget, forecast and optimal business mix targets

• Develop and implement effective sales programmes to increase awareness and position Sentosa as a destination

• Build strong relationships and communicate effectively with internal and external stakeholders to achieve shared objectives

• Identify and solicit new and existing accounts to exceed visitorship and revenue targets through calls, meetings, and site inspections (where required)

• Prospect and grow the account portfolio, manage incoming leads, and close sales through all Sentosa sales platforms, including the B2B portal

• Organise and participate in industry trade shows, travel functions and business events

• Plan and conduct familiarisation trips and site inspections for clients (e.g. travel agents, event planners/organisers, destination management companies)

• Plan, execute and follow up on sales trips, roadshows and trade shows in assigned markets

• Prepare and deliver presentations on Sentosa’s products and services

• Prepare business papers, trip reports and presentations

• Present effectively to senior management and large audiences

• Strengthen product marketing presence to increase awareness and visibility

• Prepare contracts and proposals to formalise agreements with clients

• Liaise with travel trade partners, wholesalers, agents, and media on cooperative marketing programmes and promotional opportunities

• Identify business trends and marketing opportunities to enhance Sentosa’s brand positioning and performance

• Develop and implement quarterly action plans aligned with market insights and long-term strategies

• Utilise relevant systems and tools to track, manage and follow up on accounts proactively

• Provide market insights through weekly, monthly, quarterly and annual reports, as well as trip reports.

[What we are looking for]

• Degree in Sales, Marketing or Business Administration

• Minimally 5 years’ experience in a related tourism or travel industry, with a proven sales track record

• Experience in preparing proposal of itinerary for leisure travel and group contracts

• Strong organisational skills with excellent follow-up ability

• Numerate with strong analytical capabilities

• Excellent communication and interpersonal skills (both written and spoken English and Chinese)

• Strong analytical skills to interpret business indicators and competitive trends

• Proven ability to work both independently and as part of a team

• Ability to travel and work on weekends and public holidays where required

• Positive attitude, self-motivated and results-driven