Job Description

About Business:

Adani Group Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

AEL Corporate Services (AEL CS) AEL Corporate Services plays a pivotal role in managing essential corporate functions such as finance, insurance, and secretarial services at a group level for all Adani business units. By centralizing these critical operations, AEL CS ensures efficiency, standardization, and strategic alignment across the conglomerate. Its expertise in risk management, governance, and financial stewardship supports the Group's dynamic growth while maintaining compliance with global standards. Through innovation and a commitment to excellence, AEL CS underpins the Adani Group’s vision of sustainable value creation and nation-building.

Job Purpose: Specialist - Brand & Social is responsible for executing brand strategies, managing content creation, and overseeing social media operations. Ensures consistent brand representation, monitors campaign performance, and supports digital advertising efforts to uphold the corporate brand identity across platforms.

Brand Strategy Execution:

Coordinate the implementation of approved branding strategies across all relevant platforms, ensuring alignment with the corporate objectives, which includes translating brand guidelines into operational plans and managing the execution of campaigns with adherence to brand voice, tone, and consistency across deliverables.

Regularly review campaign performance metrics and compile detailed analytical reports for higher management. & identify trends, campaign effectiveness, and actionable insights, leveraging data visualization tools like Power BI to provide clarity and direction for brand initiatives.

Content Curation & Development Oversight:

Supervise the development of high-quality, brand-compliant content across multimedia channels, ensuring adherence to brand narratives and market expectations by liaising with creative vendors to approve designs, graphics, and video scripts.

Monitor trends in social media and digital marketing to recommend adjustments in content strategies by working closely with internal technical teams to integrate storytelling with brand promotion activities for maximum reach and engagement.

Social Media Operations Management:

Manage day-to-day activities across all corporate social media accounts, ensuring campaigns run seamlessly and deliver expected outcomes, also scheduling posts, monitoring comments, and ensuring the timely resolution of flagged content issues.

Analyze competitor activities in the digital and social media space, preparing comparative insights to guide strategy refinement & also implement innovative ideas to optimize performance across emerging platforms, enhancing visibility and engagement.

Campaign Analytics and Reporting:

Prepare intermediate-level reports summarizing the effectiveness of executed branding campaigns with. emphasis is on data-backed analysis, employing tools like Google Analytics or SEMrush to identify growth opportunities.

Support the development of ROI-focused recommendations by using predictive analytics and providing insights to enhance campaign outreach and performance metrics.

Digital Advertising Monitoring:

Oversee the setup and operation of digital ad campaigns, ensuring alignment with corporate branding objectives & tracking advertisement impressions, click-through rates, and overall performance metrics.

Conduct periodic audits of paid media campaigns to ensure compliance with established KPIs, recommending mid-course corrections to maintain the alignment of strategies with outcomes.

Corporate Identity Consistency:

Verify and validate that all external and internal branding elements are consistent with corporate identity guidelines, by overseeing marketing collateral approvals, event branding, and co-branded initiatives with partners.

Audit brand usage across departments to identify any inconsistencies and implement corrective measures to maintain uniformity in perception across different consumer touchpoints.

Key Stakeholders - Internal:

Corporate Communications Team

Marketing Team

Digital Media Team

Content Development Team

Senior Management

Finance Department

Legal and Compliance Team

IT and Technology Support

Key Stakeholders - External:

Advertising Agencies

Creative Vendors

Social Media Platforms

Media Houses

Event Management Firms

Government Advertising and Media Regulatory Bodies

Brand Strategy Consultants

Digital Marketing Suppliers

Educational Qualifications:

Bachelor's degree in Marketing, Communications, Media Studies, or a related field is required.

MBA or postgraduate specialization in Branding or Digital Marketing is preferred

Comprehensive understanding of branding principles, digital marketing tools, and content strategies is essential, supported by certifications in areas like social media marketing or analytics.

Work Experience:

5–7 years of relevant experience in brand management, social media strategy, or corporate communications is mandatory.

Experience in executing multi-channel branding campaigns, handling performance analytics, and coordinating with creative agencies is critical for this role.