Job Responsibilities
Operations:
Lead day-to-day optimisation and operational management of digital marketing campaigns across the region to ensure campaign delivery, performance alignment, and achievement of planned business outcomes
Own, plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
Oversee the development and quality assurance of ad copies, captions, and descriptions for multiple advertising formats and channels
Provide strategic and data-driven recommendations on campaign planning and optimisation, leveraging internal performance data and insights where applicable
Partner closely with local marketing stakeholders across markets to formulate and implement acquisition and engagement strategies aligned with business objectives
Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing GSEA
Lead the preparation and presentation of campaign performance reports and business reviews for management and key stakeholders on a regular basis
What are we looking for?
Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on experience managing campaigns, platforms, and cross-functional stakeholder expectations
Expertise in analysing data and making decisions for a favourable business outcomes
Quick in decision-making and comfortable to pivot as per the requirement
Strong ability to manage change, align stakeholders, and drive collaboration within the team and across the extended marketing team
Job Requirements
Bachelor's Degree in Marketing, Business or its equivalent.
Minimum 3 years of work experience with digital marketing, with advertising campaign operations, management & optimisation capability
Strong organisational and communication skills.
Strong analytical and problem-solving skills
Positive attitude to work, meticulous and attentive to detail
Collaborative team player who has the business objectives in mind and constantly works toward them
Ability to work under deadlines and manage multiple ongoing projects on time
PCCW Limited is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited*, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, fintech and healthtech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region. Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
PCCW is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023.
*HKT Limited is a company incorporated in the Cayman Islands with limited liability.
Listing and trading
PCCW shares are listed on The Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts on the OTC Markets Group Inc. in the US (Ticker: PCCWY).
