Job Description

• Drive digital media communication strategy aligned with business and brand objectives for AAHL and eight airports
• Manage and execute social media strategy, including content calendar planning and campaign execution
• Create compelling brand narratives, digital content, and leadership communication
• Lead digital campaigns, coordinate with digital agencies to enhance brand visibility, employer branding, and engagement
• Coordinate with internal stakeholders and external agencies for integrated campaigns
• Maintain budgets, ensure prudency and governance in budget utilization
• Support media relations, PR initiatives, and reputation management
• Monitor digital performance metrics and analytics to optimize communication strategies
• Ensure consistent brand identity and messaging across platforms

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Technical Competencies:

• Proficiency in social media platforms & management tools (LinkedIn, Instagram, Sprinklr, etc.)
• Strong knowledge of digital analytics tools (Google Analytics, campaign dashboards)
• Working experience with design tools (Adobe Creative Suite, Canva)
• Understanding of branding frameworks, visual storytelling, and content design
• Experience with content planning, publishing tools, CMS platforms and agency management
• Knowledge of media monitoring and social listening tools

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Key Skills & Competencies:

• Strong content creation and storytelling skills
• Expertise in social media & digital communication strategy
• Ability to blend creative thinking with data-driven insights
• Experience in branding, employer branding, and campaign management
• Effective stakeholder and agency management
• Strong written and verbal communication skills

• 5 –8 years of experience in corporate communications / brand / digital roles
• Background in marketing + design / media / preferred
• Experience in corporate setup or large organizations (aviation/infrastructure preferred)
• MBA / PGDM in Communications/Marketing or equivalent