Job Description

Company Overview:

Our Client, a Karachi based company, seeks to appoint experienced professionals for the following role:

DEPUTY GENERAL MANAGER – CORPORATE BRAND, COMMUNICATIONS & DIGITAL

Role Purpose:

Custodian of the Company Masterbrand. Leads the integrated brand, communications, and digital agenda — spanning brand management, events, sponsorships, corporate communication, publications, and content — to build brand equity, protect corporate reputation, and deepen engagement with consumers, media, government, investors, and employees, positioning Company as a progressive, digitally forward energy Company.

Key Responsibilities

• Strategy – Define and execute the multi-year Masterbrand strategy, architecture, and annual brand, communication, and digital plans; advise leadership on brand and reputation implications of key corporate decisions.
• Brand Management – Govern brand identity, positioning, and visual standards across all touchpoints; use brand health and perception studies to steer integrated ATL/BTL/digital campaigns.
• Communication & Reputation – Direct media relations, public relations, and crisis & issues communication; oversee executive, internal, and thought-leadership communication programs.
• Events & Sponsorships – Curate corporate events, sponsorships, and partnerships aligned with brand strategy, with clear effectiveness and ROI measurement.
• Digital & Content – Own the corporate website, social media, and an always-on content engine; leverage analytics, SEO/SEM, and marketing technology (incl. AI tools) to optimize reach and engagement.
• Publications – Direct flagship publications — annual and sustainability reports, newsletters, and corporate collateral — to global design and disclosure standards.
• Budget & Vendors – Own the departmental budget; manage creative, media, digital, PR, and event agencies on performance-based, policy-compliant terms.
• People & Governance – Build and develop a high-performing team; ensure legal, regulatory, and policy compliance across all communication; perform additional responsibilities as assigned by management.

Key Performance Indicators:

• Brand equity, awareness, and consideration scores; corporate reputation index and share of voice versus peers.
• Digital performance — audience growth, engagement rate, website traffic, and content effectiveness.
• Sponsorship and event ROI; campaign delivery on time, on brief, and on budget; budget utilization and efficiency.
• Crisis response readiness and turnaround; employee engagement with internal communication.

Key Working Relationships:

Internal: Executive leadership, business unit heads, HR, Investor Relations, Legal & Compliance, Procurement, CSR/Sustainability.

External: Media and journalists; creative, media, digital, and PR agencies; event partners and sponsors; industry bodies; government and regulatory stakeholders.

Qualifications & Experience:

• Master's degree (minimum 16 years of education) from an HEC-recognized or reputable foreign university in Marketing, Mass Communication, Media Studies, Business Administration, or a related discipline; certifications in brand, digital, or corporate communication (e.g., CIM, Google/Meta, IABC) an advantage.
• 8 – 10 years of progressive experience in brand management, corporate communication, or integrated marketing, including 5 – 7 years in a leadership role at the same level (or one level below), preferably with a leading national or multinational organization.
• Proven Masterbrand or corporate-level brand leadership in complex, multi-stakeholder environments (energy, FMCG, telecom, banking, or comparable), with hands-on digital transformation exposure.

Key Competencies:

• Brand strategy, architecture, and identity governance; integrated campaign management (ATL/BTL/digital).
• Media and public relations; crisis & issues communication; disclosure-quality corporate publications.
• Event, sponsorship, and partnership management with ROI evaluation; agency and budget management.
• Digital marketing, content strategy, social media, and analytics.
• Strategic thinking and commercial acumen; stakeholder influence and executive presence.
• Creativity and innovation; people leadership; composure under pressure; integrity and governance mindset.

Age

• The candidate should preferably be not more than 45 years of age as of the last date of submission of application.

This advertisement is published on 02 October 2026. The last date to apply is 16 October 2026. Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at https://hrsi.careers-page.com/

Only shortlisted candidates will be contacted.

www.hrs-int.com