Job Description

Designation

Deputy General Manager - AP, RTD

Function

Sales Location

Vizag Reporting To

Zonal Sales Head - AP&T

Job Description

Tata Consumer Products Ltd.

About the Job: Deputy General Manager – AP, RTD

Function: Sales

Location: Vizag

Reporting To: Director & Zonal Sales Head - APT

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network for the RTD Value business, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

Where do you come in as?

President – RTD Business

MD & CEO

SVP & Head – Sales Value Business

Director & Zonal Sales Head – APT

DGM - RTD

This job is at N- 4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: 3

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role: People Manager

Primary Stakeholders (Optional): Zonal Head, Brand Teams, Supply Chain, Tech Ops , TSO

What are the Key Deliverables in this role?

Financial Outcomes

• Drive primary and secondary sales delivery for the assigned territory by ensuring achievement of volume, value, distribution, and market share objectives.
• Strengthen channel partner performance and expand distribution reach to improve outlet coverage and category penetration.
• Monitor sales trends, identify growth opportunities, and implement corrective actions to address business gaps.
• Ensure effective execution of trade programs, visibility initiatives, and commercial compliance across the territory.

Customer Service

• Develop and review market execution plans to ensure superior outlet servicing and customer satisfaction.
• Build strong relationships with distributors, key customers, and trade partners to drive business growth.
• Provide market intelligence, competitive insights, and demand forecasts to support business planning.
• Drive high service levels, product availability, and timely resolution of customer and distributor concerns.

Internal Processes

• Analyze primary, secondary, and distribution metrics to derive actionable insights and improve territory performance.
• Ensure timely claim management, distributor settlements, and adherence to company commercial and financial processes.
• Collaborate closely with Supply Chain, Finance, CFA, and other cross-functional teams to ensure efficient stock management and market servicing.
• Lead the execution of business reviews, distributor performance evaluations, and territory governance mechanisms

Innovation and Learning

• Build capability of front-line sales teams through regular coaching, field accompaniment, and structured skill development interventions.
• Foster a high-performance culture through performance reviews, recognition, and continuous feedback.
• Identify and implement best practices, local market initiatives, and innovative approaches to improve business outcomes.
• Develop a strong talent pipeline by mentoring team members and supporting succession readiness within the territory.

What are the Critical success factors for the Role?

• MBA/ Similar degree
• 6-10 years of FMCG work experience preferably in Beverages
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills
• Team management experience

What are the Desirable success factors for the Role?

Experience of working in an organization with mature processes around Sales Automation and Analytics

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com