Offer Strategy and Acquisition Test Design

• Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.

• Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdoutmethodology, channel sequencing, and measurement standards.

• Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.

• Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.

• Translate test results into actionable offer and strategy recommendations, building a learning system that compoundsover time.

• Stay current on the competitive deposit offer landscape,identifyinggaps and opportunities in Flagstar's positioning.

​Acquisition Funnel Ownership

• Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.

• Define funnel performance metrics andestablishmeasurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost peracquiredaccount by channel and product.

• Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.

• Identifyand prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.

• Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.

Product Marketing and Positioning

• Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.

• Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.

• Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.

• Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.

Performance Measurement and Cross-Functional Partnership

• Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.

• Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.

• Partner with Analytics to ensure acquisition data isconsolidated,accurate, and actionable.

• Develop and manage talent within the deposit acquisition marketing function.

• Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationallyfeasible, and regulatory-compliant

• Usesindependent judgement and discretion to make decisions

• Analyzes and resolves problems

ADDITIONALACCOUNTABILITIES

• Performs special projects, andadditionalduties and responsibilities asrequired

• Consistently adheresto regulatory and compliance policies and standards linked to the job as listedand complete required compliance trainingsAccountable tomaintaincompliance with applicable federal,stateand local laws and regulations.

JOB REQUIREMENTS

• Education levelrequired​Undergraduate Degree (4 years or equivalent)​in marketing,businessor some other related field.

• Minimum experiencerequired​8+ Years​of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.

• Demonstrated experience designing and executing acquisition test programs with measurable fundedaccountand balance growth outcomes.

• Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.

• Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.

• Experience partnering with channel marketing, performance marketing, and digital experience teams tooptimizeend-to-end acquisition funnels.

• Financial services experience

Preferred Qualifications:

• Education level preferred:​Master's Degree(or Postgraduate equivalent)​MBA or other advanced degree.

• Consumer deposit or retail banking experience.

• Direct experience owningdepositacquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.

• Familiarity with direct response marketing, A/B test design, holdoutmethodology, and incremental lift measurement.

• Experience working with Finance and Pricing onoffereconomics and business case development.

• Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.

Job Competencies:

• Possesses deep consumer acquisition marketingexpertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflowsatscale.

• Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence intoclear, actionable acquisition strategy.

• Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.

• Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.

• Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.

• Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.

• Displays comfortoperatingat both the strategic and executional level, movingbetween offerstrategy development and hands-on campaign optimization as the work requires.

• Demonstratespeopleleadership capability, with the ability to develop and manage marketing talent within the function.

• Demonstratesstrong communicationskills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.

• Demonstrates a strong ability to build andmaintaineffective relationships with stakeholders by communicating clearly,engaging in proactive collaboration, andleveragingcross functionalinsights.Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.

• Buildstrusted client relationships, whether internal or external, byidentifyingneeds and delivering tailored solutions to enhance the overall client experience.

• Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders. 

• Physical demands (ADA): ​No unusual physical exertion is involved.​